It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry...
It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for...
The world’s biggest advertisers have called time on the lack of transparency in digital advertising. P&G’s ad chief Marc Pritchard summed it up: “The days of...
The workforce as we know it is changing and companies must be ready to adapt to fast change as we become ever more tech-centric. However, despite...
Pinterest bamboozles a lot of marketers and brands. It’s clear that brands can get amazing results on the platform, but they don’t always understand how. Pinterest,...
Today’s brands are expected to do more than just provide goods and services. Consumers demand to know a brand’s core values. They also expect brands to...
An out-of-home ad for XITE. part of a multichannel programmatic campaign. Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly...
