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People on the move including Disney+, Ford, S4, Kelloggs, and more

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This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

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Avon

Weetabix’s shopper marketing manager, Victoria Westwood, is to join Avon as its global senior brand manager, a newly-created role, as the beauty giant continues to shake up its advertising division.

Ford

Ford has promoted from within to fill its marketing director role, revealing that Mandy Dean will take up the mantle. She will be responsible for product and communication marketing for Ford GB.

Deliveroo

Deliveroo has appointed a new chief marketing officer in Inés Ures. She comes from hair and beauty bookings marketplace Treatwell, where she was chief customer officer, and before that, chief marketing officer.

Zenith

Zenith has appointed Publicis Media's Australia and New Zealand chief Matt James as global brand president. From this month, he takes up the role in Zenith's London headquarters.

M&C Saatchi

M&C Saatchi has promoted Mark Newnes to deputy managing director – a role that hasn't existed at the agency for four years. He will make up a new leadership team alongside new chief strategy officer Raquel Chicourel and chief marketing officer Kate Bosomworth.

FCB Inferno

FCB Inferno's managing director, Richard Lawson, has left the agency after less than a year. It is reported that he has left to take up a new role elsewhere.

S4

Following the completion of S4’s merger with MightyHive, Pete Kim, chief executive and co-founder of MightyHive and Christopher S. Martin, chief operating officer and co-founder of MightyHive, will join S4 Capital’s board of directors.

Space

Creative agency Space has added more creatives to its team with the appointments of Andy Preston and Alex Hazell as deputy creative directors, and James Newport as design director.

HarrimanSteel

HarrimanSteel has hired Robert Novorolsky as its first-ever executive producer. He previously worked for MediaMonks as an integrated producer.

Finn

Finn has made two senior hires as it embarks on its next phase of growth. Andrew Hovells has joined as director of strategy from PHD in Manchester where he was strategy director. Chris Weston has been appointed as creative director and joins the 35-strong team from Brave.

Radiocentre

Radiocentre has appointed Clementine Bernhardt as its new head of marketing. She joins Radiocentre from Getty Images where she was marketing lead for the UK agency and corporate sectors, responsible for sector marketing strategy, and production of creative, research-driven campaigns.

Ketchum

Ketchum has appointed data analytics professional Fran Cavanagh as head of research and analytics. Cavanagh will be responsible for spearheading the company’s analytics strategy and implementation in London.

Sledge

Sledge has appointed Sarah Yeats as managing director. She will continue to lead the team, grow the business and deliver award-winning events. Yeats joined Sledge as an account director six years ago.

Dazn

Dazn has hired Ben King from Apple as senior vice president of global distribution and business development to drive its global expansion.

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Carousell

Singapore-based e-commerce platform Carousell has tapped former Singapore Press Holdings (SPH) deputy chief marketing officer and senior vice president of sales strategy & operations Su-Lin Tan as its new vice president of operations.

South China Morning Post

The South China Morning Post (SCMP) has hired Elgen Kua as director of corporate communications. He will oversee the company’s corporate communications department and advise SCMP’s senior leadership team.

The Media Shop

The Media Shop has hired Jessicca Lyok as the managing partner and media director and Chia Hui Ru as the media manager for the integrated team.

Publicis Groupe

Publicis Groupe has appointment Michael Rebelo as chief executive officer for Australia and New Zealand.

Ogilvy

Shirley Tay will be returning to the Ogilvy as executive group director in Singapore. In her new role, Tay will drive integrated marketing work across industries in Singapore.

Omnicom Media Group

Omnicom Media Group has appointed Claudine Kwek as chief operating officer for its business in China. The newly created role will be responsible for driving operational excellence among its agencies in China.

Wavemaker

Wavemaker has bolstered its leadership team in the Asia-Pacific region with three new positions. Gordon Domlija is appointed regional president, Wavemaker Asia-Pacific; Allison Coley, currently managing director of client solutions Hong Kong, is promoted to chief executive, North Asia; and Rose Huskey, currently managing director of client solutions Singapore, is promoted to chief executive, South East Asia.

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Disney+

Joe Earley has been appointed head of marketing for Disney's new subscription streaming service, Disney+. Earley was most recently president of the production company The Jackal Group.

Kelloggs

The Kellogg Company has promoted its senior vice president of integrated marketing, Gail Horwood, to the newly-created role of chief marketing officer, North America.

McCann Health

McCann Health has hired former J Walter Thompson creative chief Matt Eastwood as its global chief creative officer. Eastwood most recently served as worldwide chief creative officer at JWT, which merged with fellow WPP shop Wunderman late last year.

HP

Jayanta Jenkins has moved from social media giant Twitter, where he was global group creative director, to HP, where he joins as global executive creative director and head of the WW corporate brand. Jenkins will work across the HP business units to bring continuity to the company’s communications.

Virtue

While Vice Media is in the midst of a downward slide, its in-house agency Virtue has capped off a boon year with the naming of a new chief creative officer (CCO). Virtue has promoted former group creative director Cameron Farrelly to the spot of top creative at the agency.

Karma Automotive

Matthew Clarke has joined Karma Automotive as director of communications, to help shape and drive the narrative surrounding the company’s business and product plan. Clarke comes to Karma from Aston Martin Lagonda where he spent more than 15 years in various roles.

DDB San Francisco

DDB San Francisco has appointed Chris Toffoli as design director/creative director and Oliver Frank as group creative director. Both Toffoli and Frank will report to executive creative director, Ben Wolan.

Reputation Partners

Reputation Partners has hired Laurie Cairns as an executive vice president and Chicago general manager. In her new role, she will help the firm continue to grow, drive innovation and mentor the Chicago-based team.

C&G Partners

C&G Partners has created of a pair of new titles and a number of promotions.Red DeLeon will take the role of director of technology, Daniel Fouad will become design director, with focus on 3D design, Laura Grady has been promoted to director of project management, and Daniel Guillermo Rodriguez has been promoted to design director.

The Creative Engagement Group

The Creative Engagement Group (TCEG) has named Glenn Stevens as its first executive creative director for its American operations, based across Philadelphia and Yardley.

Verizon Media

Verizon Media has appointed Elizabeth Herbst-Brady as the head of US field sales. She will be based in the New York office and report directly to Jeff Lucas, head of North American sales and global client solutions.

iHeartMedia

iHeartMedia has hired Hetal Patel as executive vice president of SmartAudio Intelligence Insights. In her new role, Patel will lead the SmartAudio® intelligence insights team to create research and insights.

Want to get your career on the move? Follow @TheDrumJobs for updates.

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10 questions with… Anna Watkins, UK managing director of Verizon Media

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In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questions are put to Verizon Media's UK managing director Anna Watkins.

What was your first ever job?
It would have been washing my dad's car to earn my £1 pocket money each week. Smart man.

Which industry buzzword annoys you most?
Relatable.

Who do you find most interesting to follow on social media?
@POTUS is truly mind-boggling.

what is the highlight of your career (so far?)
Working with such a creative, inspiring and intelligent bunch of people every step of the way.

What piece of tech can you not live without?
It's baffling that I was born in London yet still seem to use Citymapper every day.

Who or what did you have posters of on your bedroom wall as a teenager?
Adam Ant and Count Dracula (aged 7). I'm not quite sure what that says about me.

In advertising, what needs to change soon?
We need a truly diverse workforce.

If you could change anything about a social media platform you use, which one and what would you choose to do?
It’s more a question of changing myself – I need to flex my creative muscles if I’m ever to make more than one friend on Tumblr…

What is (in your opinion) the greatest film/album/book of your life?
Scarface / Sign of the Times / War and Peace – delusions of grandeur, mine and theirs.

Which industry event can you not afford to miss each year and why?
The big awards bashes – it's like going to a series of weddings where you know half the guests.

The Drum's 10 Questions With… runs each week with previous entries available to view here.

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Mobile carriers end data sharing with location aggregators; should marketers worry?

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The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run of negative stories have conveyed the impression that location data usage by marketers is tantamount to spying on consumers.

We’re also starting to see lawsuits, like one recently filed by the Los Angeles City Attorney against the Weather Company, for allegedly misleading consumers about how their location data would be used. More suits will likely follow.

Carriers cut off data sharing. The negative coverage and exposure of some high-profile abuses have motivated major U.S. mobile carriers to cut off location data sharing with third party “location aggregators.” The latest to do so is AT&T, following a story by Motherboard that indicated carrier data was getting into the hands of unauthorized third parties — bounty hunters, in this case — and being used for legally dubious purposes.

As a practical matter, these moves are unlikely to significantly impact use of location data by advertisers on major platforms or in the programmatic ecosystem. AT&T owns AppNexus; Verizon owns Verizon Media Group (the rebranded Oath). Location data will probably still be available to advertisers on these platforms — they’re not “third parties.” (We’ve asked Verizon for clarification on this point and will update the story if they respond.)

Calls for more regulation or legislation. Location data are so valuable and widely available that abuses are inevitable. Some of these increasingly frequent reports are adding momentum to calls for federal data privacy legislation. The carriers’ decision to cut off location aggregators is at least partly an effort to preempt investigations and potentially forestall regulation.

Some location data companies embrace the proposition of clear regulatory or legislative guidelines, however.

For example, PlaceIQ CEO Duncan McCall recently told me in email: “I think that the California Consumer Privacy Act and hopefully a similar federal law (as a state-by-state patchwork of different laws would be good for no one) will not only give consumers protection and confidence, but will finally give the digital data and location data ecosystem a well-thought out set of rules and guidelines to adhere to. This will bring stability and predictability to the industry, and help weed out some of the “wild west” players that have had no interest in investing for the long term good of the ecosystem.”

Most location-data companies also say they adhere to ethical data-collection practices and are scrupulous about being “good actors” in the ecosystem. Some are vocal about the responsible and/or socially beneficial use of location technology. And some organizations (e.g., NAI) are seeking to enforce transparent and ethical data collection standards. Foursquare told me in email that their apps and partners seek opt-in consent for use of location data.

Why you should care. Location data is available from a wide range of sources in the market, including app developers and the programmatic bid stream. The loss of carrier location is not a significant blow to the ecosystem.

However it is reflective of a trend toward the tightening of access to location information more generally. While it remains to be seen whether federal privacy legislation passes in 2019 (multiple bills have been proposed), California’s Consumer Privacy Act will go into effect January 1, 2020. Other states may enact similar or more strict laws, which would lend further impetus to comprehensive federal legislation.

The post Mobile carriers end data sharing with location aggregators; should marketers worry? appeared first on Marketing Land.

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Catalina adds first attribution tracking service

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Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service.

Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The company is able to track purchases down to the UPC bar code level.

At the level of the Diet Coke flavor. Coca-Cola, for instance, can now track how a web site ad shown on a computer affects the purchase of a Diet Coke, as well as whether the flavor chosen is Twisted Mango versus Ginger Lime. Additionally, the attribution service can report if it’s the first time this consumer bought Twisted Mango.

Previously, Catalina measured how its printed in-store coupons affected buyer behavior, but it didn’t track the impact of ads. The new attribution solution is the company’s first effort to link digital ads to buyer behavior, and it plans to add addressable TV ads to the system.

Catalina tags the digital ad with its own attribution pixel, which is called when the ad is shown and provides data on the specific campaign deployments.

But the connection between the ads shown, the various devices used by a single individual, and the in-store purchases are actually made by consumer data firm Experian on Catalina’s behalf, through such persistent identifiers as phone numbers or email addresses.

“Not in the business of knowing who you are.” In the new attribution service, the retailer sends the loyalty card ID to Experian, which matches it with the digital cross-device profile of a given individual and with the ads shown to the user on those devices. Experiam then returns a report to Catalina that uses an anonymized ID.

Catalina CMO Marta Cyhan told me the company deals only with anonymized IDs because “we’re not in the business of knowing who you are,” although Experian does have PII.

The data is updated daily to a self-service dashboard for brands (see below) and, since Experian tracks profiles, the attribution can also include the effect of ads on repeat purchases, new buyers of a product category and other consumer behaviors.

Difference from NCS. Catalina, which filed for bankruptcy protection last month, is also known as a partner in Nielsen Catalina Solutions (NCS), which employs data from the in-store coupons and loyalty cards. But, Cyhan said, Catalina’s new attribution measures individuals across multiple channels deterministically, since the actual people are known through the Experian matching, while NCS is focused on measuring single channels through probabilistic modeled data.

Additionally, she said, Catalina’s new solution is updated daily, includes buyer behavior changes and provides granularity down to the UPC level, while NCS provides post-campaign reports on overall sales lifts.

Why you should care. Catalina’s shopper data is used widely by marketers, and this first attribution service will help brands determine the impact of their paid media spend.

Additionally, Catalina is providing a very fine level of granularity, down to the individual product bar code, with a very high level of certainty. This approach could provide the kind of accurate, return-on-spending results that major consumer brands have clamored for.

The post Catalina adds first attribution tracking service appeared first on Marketing Land.

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