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6 Things You Should Know About Adidas’ Digital Marketing Strategy

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A new year is coming, and 2018 has been a successful and profitable year for German sportswear firm Adidas so far. The brand’s net profit over the second quarter rose 20% to 418 million euros and beat the analysts’ expectations. Adidas’ straightforward digital marketing strategy is the power behind this success. With this well-implemented strategy, …

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Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace appeared first on Marketing Land.

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Usain Bolt named global brand ambassador for money transfer service Xoom

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Usain Bolt is known by many as the fastest man in the world. His global fame and quickness have been snagged by Xoom, PayPal’s international money transfer service, which has named the eight-time Olympic Gold Medalist as its global brand ambassador through 2020.

The partnership kicks off as Xoom expands its send-money service to customers in Canada, who will be able to send money, reload phones, and pay bills for loved ones in more than 130 countries globally.

The Jamaican-born sprinter will be part of Xoom’s inaugural international ‘Money Go Xoom’ marketing campaign launching this month in Canada and the United States. The new campaign, which touts Xoom’s ability to provide a fast, secure, and convenient way to pay bills or send money to people around the world, will be brought to life with Bolt in a variety of digital and broadcast spots.

“At Xoom, we’re deeply committed to delivering the fastest possible money transfer experience to our customers. So, Mr. Bolt was a natural fit to serve as our global brand ambassador,” said Julian King, vice president and general manager, Xoom, in a release. “We look forward to working with Mr. Bolt during an exciting time as we continue to expand our services and help new populations in need of fast and reliable international money transfers.”

Added Bolt: “Having experienced the difficulties of sending money to my own family back home in Jamaica, I’m thrilled to endorse and partner with a company that’s focused on delivering a fast and convenient way to send money or pay bills for family from afar.”

Xoom partnered with Bolt for his global association with speed and his shared values of supporting local communities around the world through service. In 2014, Bolt created the Usain Bolt Foundation, which creates opportunities for Jamaican youths through education, sporting provisions, and cultural development. PayPal and Xoom have a longstanding history of supporting the local communities in which they operate and hope to continue these efforts through their work with Usain Bolt over the next two years.

PayPal also owns payment platform Venmo.

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YouTube faces fan backlash over 2018 ‘Rewind’ video

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YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.

YouTube Rewind 2018 has amassed more than 8.2 million dislikes at the time of writing, second only to Justin Bieber’s 2010 single Baby which was disliked more than 9.

The post YouTube faces fan backlash over 2018 ‘Rewind’ video appeared first on Netimperative – latest digital marketing news.

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