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Searchmetrics founder Marcus Tober moves to new leadership position

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Searchmetrics' CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO),…

Source: RealWire

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Native ads beat display ads for viewer recommendations

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Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

The study, from Oath, explores consumer behaviour when it comes to native advertising. The comprehensive study tested the reactions of 6,000+ consumers across the UK, France and Germany to primarily understand the value of native beyond traditional click through rate measurement.

The post Native ads beat display ads for viewer recommendations appeared first on Netimperative – latest digital marketing news.

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No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

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No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK

Vue Entertainment is partnering with digital customer engagement platform Urban Airship to launch the UK’s first Google Pay movie tickets.

Movie-goers both on site, and via the app can now add film tickets to their Google Pay, removing the need to queue at the box office.

Brits spend on average 52 days of their lives waiting in queues, so this news means there’ll be one less queue for them to stand in.

The post No more cinema queues? Vue and Urban Airship bring Google Pay Movie Tickets to UK appeared first on Netimperative – latest digital marketing news.

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Top marketing tips: 4 predictions for 2019

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Simon Theakston, Co-Founder and Managing Partner, what we can expect in the marketing and advertising industry from the year ahead when it comes to all things data.

1. A bigger focus on first and second party data

With GDPR already in effect and the EU privacy directive coming in to play, I think we should expect more class action lawsuits.

The post Top marketing tips: 4 predictions for 2019 appeared first on Netimperative – latest digital marketing news.

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