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People on the move including DDB, R/GA, GlaxoSmithKline and more

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This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.

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GlaxoSmithKline

Diageo's global head of digital media partnerships, Jerry Daykin, is to depart for GlaxoSmithKline to become its media director for the region.

Carat

The ad agency has named Sean Healy as global chief strategy officer, to support the transformation of Carat as part of the Dentsu Aegis Network.

ISBA

The company has named Bobi Carley its head of TV and video. She will play a key role in the association’s advocacy agency and work closely with Steve Chester, director of media. Carley has experience at Disney, Viacom, Sky TV and ad agency Red Brick Road.

Bartle Bogle Hegarty

Chief strategy officer Alison Hoad is leaving the agency. Her position will not be replaced, but head of strategy Ben Shaw will oversee the planning department. Hoad came to BBH in 2017, and had spent 11 years at VMLY&R (then known as Rainey Kelly Campbell Roalfe/Y&R).

Adam&Eve/DDB

Co-founders James Murphy and David Golding are leaving the agency to launch a new creative business. They depart five years after selling to Omnicom, and 10 years after starting the agency with Ben Priest and Jon Forsyth.

Ogilvy

Redundancy at the agency’s UK office has seen planning partner James Whatley leave the company. In his seven-year stint at Ogilvy UK, he has worked with clients like IBM, Land Rover and Converse.

Himsworth Scott

The reputation management law firm has promoted Lorna Caddy to director. Caddy has experience as an intellectual property and media lawyer, and last spent 13 years at Taylor Wessing.

The law firm also hired Steven Hudson, who has over a decade of experience practicing at media, sport and entertainment law firms Schillings and Harbottle & Lewis.

Proximity

Proximity London elevated Amanda Arthur to the newly-created position of vice president, data and analytics. Claire Tusler, the agency’s former data strategy partner, will replace Arthur as head of data and analytics.

Arthur has been with the company for five years, and Tesler has been at Proximity London for 10 years. The two will report to chief strategy officer Adam Fulford.

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Xaxis

Xaxis saw a slew of internal moves. The company named Atique Kazi vice president of business development for Xaxis Asia Pacific. Bharat Khatri is the new country lead for Xaxis India. Daniel Henriksen is now head of outcome media planning for Xasis Asia.

Lotame

The data solutions company has announced the appointment of Fred Marthoz as managing director for the South East Asia (SEA) region.

Based out of the company’s Singapore office, Marthoz will serve as a member of the company’s executive leadership team. In his role, Marthoz will be responsible for spearheading Lotame’s efforts across business lines and driving market growth for the SEA region.

Omnicom Media Group

The group has promoted HeeYoun Yang to chief executive officer of Omnicom Media Group Korea. Previously the chief executive officer of PHD Korea, Yang will now oversee both the Group and OMD’s operations in Korea as well.

Zeno

The PR and communications company has chosen Ruby Fu for the newly-created position of president of Zeno China. Most recently, Fu was chief executive officer of Burson Marsteller in China and before that, spent seven years with Standard Chartered Bank in Taiwan and Hong Kong.

Spectrum

The Singapore-based technology and innovation business club has hired Chris McPherson as its international chief executive officer to spearhead its expansion plans in Singapore and internationally.

McPherson has previously held senior roles at Condeco, Intel, Raritan Asia Pacific, and LenovoEMC (previously Iomega).

whiteGREY

The agency has appointed Katie Firth to the newly-created position of national managing director, based in Melbourne.

Most recently the executive partner at TBWA\Melbourne, Firth brings more than 17 years’ experience across marketing, PR, events and activations, and advertising to the new role, teamed with a strong background in key sectors including automotive, travel and tourism, energy, financial services, and insurance.

Chope

The restaurant booking and deals platform has appointed Sean Tan as chief operations officer. With Tan on board, previous chief operations officer Dinesh Balasingam moves to a new executive position driving Chope’s core bookings business unit as its regional business unit head, while Tan focuses on operations, strategy, and cross-functional initiatives across Chope’s eight Asia offices.

Tan was previously chief business development officer and Singapore general manager of iProperty.com Group.

TBWA\Singapore

Tuomas Peltoniemi, the president of Asia for Digital Arts Network and innovation director at TBWA\Singapore, will be leaving his post to join R/GA as its executive vice president and managing director of APAC.

On the same day of Peltoniemi’s departure, TBWA announced it has moved Cyril Bedat back to its Singapore office from the United States and appointed him director of regional client partner and innovation.

Bedat returns to Singapore after spending two years at TBWA\Chiat Day in Los Angeles where he was the global business director. He previously spent a year at TBWA\Singapore as business director.

J Walter Thompson Hong Kong

The WPP-owned agency has appointed Matt Parry as its new managing director to work closely alongside recently-appointed executive creative director Carlos Camacho.

Parry was most recently business director and business unit general manager at at JWT Shanghai.

WPP AUNZ

WPP has appointed Sunita Gloster to the newly created role of chief customer officer as part of its growth agenda in Australia and New Zealand. Gloster joins from PwC’s CMO Advisory where she been a director and advisory board member since its inception

OMD Australia

The network has tapped Kasey Doran as head of strategy and product for Queensland. Doran will be responsible for developing innovative communications solutions and driving quality product output for the OMD Brisbane office.

72andSunny

The agency has hired a new business development director in Tara Jaijee, who will be based in Australia, and work across both the Sydney and Singapore offices.

Jaijee joins the team from The Monkeys where she was the head of marketing. Prior to that, she led marketing and new business at creative agencies M&C Saatchi Group and DDB Group in Australia.

Prophet

The consultancy has announced the appointment of Eric Hor as an associate partner, based in its Asia headquarters in Hong Kong.

Iris

The creative agency has promoted Jill Smith from business director to managing director of Iris Shanghai. Smith has been responsible for building Iris Shanghai’s unique offering over the past year, creating a strong digitally savvy team and a growing portfolio of multinational and domestic clients. In her previous role as business director, Smith was responsible for opportunity assessment and client portfolio development of the Shanghai office.

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quench

The food and beverage marketing company hired Lorraine McGill to lead growth in firm’s new Chicago office. McGill previously served as account director at Grey in New York. She will oversee the Sun-Maid account for quench.

Sizmek

The ad tech firm has named Patrick Bevilacqua its head of global customer success, where he will oversee the company’s Customer Success group. He comes from MDC Media partners agency Assembly, where he was senior vice president of programmatic and data strategy.

DDB

Omnicom’s DDB Worldwide recently added to its US leadership. Azher Ahmed has been promoted to executive vice president, director of digital. Valerie Bengoa has been promoted to executive vice president, director of finance.

Both Ahmed and Bengoa will be responsible for DDB's three US offices: New York, Chicago and San Francisco. They will also be responsible for Tribal New York and Rodgers Townsend.

Ahmed has over 20 years of experience in digital marketing, and Bengoa has been with DDB since 1998.

Envoy

The design and innovation consultancy has announced three new hires. Josh Creter is the new vice president of technology; he previously served as chief technology officer at Counterpointing.

Julia Mooradian moves from VML to Envoy where she will serve as account director. Jay Cruz was the former creative director at Cuker; he will hold the same title at Envoy.

Mirum

The digital agency has promoted Demetrios Kontizas to vice president of technology. He will lead Mirum’s San Diego office and head all technology disciplines for the Salt Lake City office.

Marcus Thomas

The Cleveland-based agency named Garth Bender its new director of customer experience. Bender was mostly recently the relationship lead for Digitas’ Altria in Chicago, and has previously held roles at Havas Helia, Energy BBDO and Cramer-Krasselt.

Venables Bell & Partners

The independent ad agency made hires across creative and account management teams. Michael Chase has been promoted to director of brand management after serving as group brand director. Meredith Osterhoff, who joined VB&P in 2017, will take on the role of group brand director.

Gus Johnson and Byron del Rosario have both been named creative directors. Johnson joined n 2015, and del Rosario joined in 2009.

Aisha Hakim, who came to VB&P in 2015, has been elevated to senior art director. Jon Donaghy has been promoted to senior designer.

R/GA

The agency has named David Corns its senior vice president, managing director of its San Francisco office. Corn most recently led the brand management department at Venables Bell & Partners.

Young & Laramore

The Indianapolis-based creative agency has named Trevor Williams and Bryan Judkins co-group creative directors. Williams has worked with brands like Farm Bureau Insurance and Brizo; Judkins has worked with the likes of American Standard and Louisville Slugger. They will report to executive creative director Carolyn Hadlock.

Luci Creative

The Chicago-based design firm has hired Mark Ewing as its studio manager. He comes from Chicago’s Museum of Science and Industry where he served as senior project manager for 11 years.

Toth+Co

The independent branding and ad agency appointed Kimberlee Eten as its creative director. She will be based in New York and lead creative teams in New York and Boston. Eten worked at Toth+Co from 2001-2011 as design director.

Rabagast

The production company brought in Nico Buris to serve as managing director and executive producer for the company’s South American offices. Buris spent the last 20 years producing in his native Argentina, Chile and Uruguay. He previously worked as a producer at leading Spanish-speaking production house Landia.

Carbon

The Silicon Valley-based digital manufacturing company has named Dara Treseder its first chief marketer. Her last stop was at General Electric (GE), where she served as chief marketing officer of GE Ventures and GE Business Innovations.

The Martin Agency

The agency has promoted Matt Mattox to senior vice president, group account director. He previously held the role of SVP, group planning director. Mattox will lead the Geico account.

Wirewax

The interactive video technology company has hired Yvonne Cheng as its executive vice president of creative solutions. She has 14 years of experience on the creative side and has worked at Droga5, BBDO and Campfire. She recently ran creative strategy in the ad sales team at Tumblr and Yahoo.

Want to get your career on the move? Follow @TheDrumJobs for updates.

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Online advertising has alienated our most valuable asset – the consumer

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It’s an understatement to say things have changed since I started my career in publishing 34 years ago, and mostly for the right reasons. The industry has moved on and some of those less palatable institutional barriers have been broken down. Yet there are certain industry behaviours that are having a real impact on original content creators, and they are so often borne from preventable consequences.

In many instances, these could be negated through the reapplication of ‘guiding principles’ that have perhaps been lost along the way.

It’s time we took a look back to make sense of what’s in front

The media industry has always been a sum of its parts, with different skills and disciplines working, mostly, in partnership. There was a sense you belonged to something special, and you knew you were directed by principles honed from many years of evolving media and advertising practices.

But it’s time to face the truth: today, consumers lack trust in digital advertising. In a quest for infinite online inventory, the crucial relationship between brand and consumer – that was built on shared values and respect – has become commoditised and jeopardised, quelling any desire for users to engage with ad campaigns. How have we got to a place where advertising that lives in the online world has all but alienated its most valuable asset – the consumer?

And no matter how many smart and inspiring examples of diversification and new monetisation models we see emerging, for original content creators, a base level of advertising remains essential.

There needs to be a change in behaviour

Many promises have been made to re-evaluate advertising practices and there’s an acknowledgement that quality and context matters. However, very little seems to have moved on and there remains limited evidence to suggest any measurable change in behaviour.

I’m not here to knock the technology that has enabled so much in modern life or the dominance of social media in which many users choose to consume news. Yet there is an obnoxious disparity around ‘standards’, accountability, and responsibility, and the right to compete fairly for advertiser funds that enable and sustain the creators of original quality journalism and content.

Despite all efforts to collaborate and support the industry’s wider call for greater parity, media owners with a long-established code of conduct and complete accountability for every single item present on their site continue to be at a disadvantage. Media organisations have always been defined by their transparent policies. So how is that an organisation like Facebook – that has such an impact and influence on the industry – is able to prosper and have a significant amount of revenue derived from online advertising, without being defined as a media business, and therefore does not need to adhere to any of the policies or codes of practice that is required by others?

As long as these organisations continue to be the principle benefactors from a type of advertising purchase behaviour, they have no motivation to change. It is only when we see a promised change in the advertisers’ behaviour, that the technology businesses themselves will be forced to re-examine their practices – meanwhile they will continue to enjoy all the spoils while residing outside of the union of all other media practitioners.

Driving better standards, and meaningful returns

As media owners, we continue to value the long-established trading partnerships centred on mutually defined policy and protocol, and relationships built on trust. These values matter.

This is a call to advertisers to check this current commodity driven behaviour, to take a moment to reflect, and work with publishers, as partners. But we also need to be sure that in striving for this goal we aren’t diluting standards, and the desire to improve accountability doesn’t just find us looking to provide a definition around practices that would otherwise be deemed as sub-standard.

Within the industry, we have in place numerous compliance guidelines. The IAB has been tireless in its efforts to bring the industry together to agree on a variety of advertising technology compliance standards. But what use are these if there is no accountability and seemingly no process to enforce compliance? While other established media channels have flight checkers in place – for both creative compliance and copy integrity – with all this wonderful technology, why does it not exist online?

And what about the extent of these standards? Premium publishers operate to much higher standards than laid out by these bodies, and always have done. They are self-regulated and they are accountable. And while I strongly support the adoption of universal standards for the good of the industry, it doesn’t change the fact they represent something that is significantly less than what we can actually provide.

At AOP, we’re committed to surfacing these challenges and we are striving to find practical answers, recommendations, and examples of best practice to help cement the future of advertising and publishing. But we must all commit to win back the trust of the consumer and return to a place of integrity – and continue to succeed as an industry I have always been proud to be part of.

Richard Reeves is managing director at AOP

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‘Project Dragonfly’: Google’s rumoured censor-friendly launch in China

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It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for eight years.

Leaked meeting minutes from the corporation, however, suggest that could be about to change.

Codenamed ‘Project Dragonfly’, the search giant is allegedly in the midst of a bid to launch in China in an iteration that would play ball with Beijing’s hardline censorship policies.

According to a transcript from a meeting led by Google’s search engine chief, Ben Gomes, ambitions for Dragonfly were to reach “the next billion” users and launch within “six to nine months”.

Gomes said that China was “arguably the most interesting market in the world today”, according to the transcript published yesterday by The Intercept, said to have taken place on July 18.

“It’s not just a one-way street. China will teach us things that we don’t know,” Gomes told staff. “We have built a set of hacks and we have kept them.

"Overall I just want to thank you guys for all the work you have put in.

"We have to be focused on what we want to enable," Gomes says. "And then when the opening happens we are ready for it."

According to the South China Morning Post, Project Dragonfly has previously been reported as the codename for a censored search app specifically for the Chinese market.

Blacklisting any websites related to human rights, democracy, religion and any other issues deemed sensitive by the Chinese government, the country’s internet censorship laws are considered the most extensive and advanced in the world.

In the meeting, Gomes reportedly acknowledged that trade wars between the US and China were causing difficulties in negotiations with Communist Party officials in Beijing, whose approval Google would need to launch the search engine.

Re-launching in China would open up a vast audience and a matched opportunity to scale its advertising operations globally, competing with Asia’s ad tech giants such as Alibaba, Baidu, and Tencent.

Away from China, however, the move – which would be contributing to China’s hardline stance on free speech – could be seen as a far cry from the search giant’s original “don’t be evil” policy.

The reveal of the leaked transcript also comes following a reveal of Google’s efforts to cover up a Google+ data breach, which resulted in potential vulnerabilities to private data attached to 500K users.

As noted by Business Insider, side-by-side, these revelations set a worrying trend of a very powerful company acting in secrecy, and despite its efforts to appear the opposite, unethically.

Interested in hearing leading global brands discuss subjects like this in person?

Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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Why agencies need to take the lead in ad tech transparency

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The world’s biggest advertisers have called time on the lack of transparency in digital advertising.

P&G’s ad chief Marc Pritchard summed it up: “The days of giving digital a pass are over – it’s time to grow up. It’s time for action.”

However, agencies can only go so far if they are tied into contracts and relationships with non-transparent ad tech partners. It’s time for agencies to be bolder and hold all of our ad tech partners to the highest levels of transparency.

Clients now have more authority than ever to demand transparency from their agencies. So, why then, has trust between advertisers and agencies declined in these past two years?

Shockingly, the ID Comms 2018 Global Media Transparency Report reveals that the level of trust this year is perceived as significantly lower than in 2016. Things are getting worse, not better.

Agency apathy

There continue to be heartening moves in the ad tech community. Just this month, six of the leading ad exchanges launched an initiative to help drive transparency. Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX, and Telaria signed an open letter committing to offering a fully transparent marketplace for both publishers and advertisers

The truth is though, agencies still aren’t doing enough to hold their ad tech partners to account. Many still survive from taking mark-ups or kickbacks. Others are simply not determined enough to make a positive change.

But how can our clients trust us to be transparent if we can’t trust the ad tech platforms we work with?

The time for talking is over, it’s time for action. We believe every agency needs to develop its own transparency methodology for approving and working with their ad tech partners.

It’s incumbent on all of us to refuse to take a mark-up and to regularly review all our partners’ transparency in regard to data, audience, and tracking.

Let’s all be brave – and serve our clients better – by vetting our ad tech partners according to these criteria to ensure the highest level of transparency. If they don’t tick all the boxes, we all need to simply refuse to work with them, giving our clients the highest level of transparency possible.

The devil’s in the detail

This is all about going far beyond box ticking. In fact, it’s about diving deep to make sure you have as firm a grip on your ad tech partners’ operations as you do on your own.

So, as an industry, what should we all insist on knowing from our ad tech partners?

We need to know exactly what performance data is available to pull reports, what additional data and insight is available above and beyond the standard metrics, and if there’s a simple interface or API for extracting data that can easily plug into our own agency dashboards.

For audience targeting, we should demand: the level of granularity, particularly for niche clients or B2B; how it’s sourced, particularly in regard to third party data; and the types of targeting solutions offered, such as onsite behaviour, search behaviour, AI solutions and so on.

When it comes to access to platforms, we all need to reject black box solutions by default. It’s crucial we understand the tech inside out. We need to be able to self-serve giving us full control of campaign set up, targeting options and day-to-day optimisation.

All agencies need this level of control so that it is always clear how our clients’ ads are being served. For instance, what happens if one of your ad tech partners hits the KPI early in a campaign? If you are prospecting can you guarantee they aren’t simply using your data to retarget?

Finally, every agency must demand full transparency from their ad tech partners on what tracking pixels will be placed on site, what information they will be collecting, and how this data will be used.

If all of this sounds demanding, that’s because it is. It’s time for all of us to raise out demands on our ad tech partners to deliver the level of transparency our clients deserve.

So, are you feeling brave?

Interested in hearing leading global brands discuss subjects like this in person?

Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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