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Circles.Life unveils Discover, its new AI-powered lifestyle feature

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Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city.

According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised based on the interests of individuals is available for everyone, including users who are not Circles.Life’s mobile customers.

It is optimised for local events in Singapore, enabling users to explore trending events in the country, customises the event suggestions based on the users’ interests and allows users to share the events on social media, and invite their friends.

“Circles.Life is setting up the world’s most personalized digital platform leveraging its innovative telco stack and proprietary data platform,” said Rameez Ansar, the co-founder of Circles.Life.

“Two years after the launch of what is now the leading no-contract mobile service in Singapore, we are taking a step further. Discover is the first AI-powered product outside our core mobile service. It is available for ALL users inside the Circles.Life app!”

Last month, in an attempt to get consumers to re-evaluate the value of a mobile contract and challenge the assumption that it always saves them money, Circles.Life explained to The Drum why it used the country’s favourite food, chicken rice, to prove its point.

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Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketplace appeared first on Marketing Land.

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Usain Bolt named global brand ambassador for money transfer service Xoom

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Usain Bolt is known by many as the fastest man in the world. His global fame and quickness have been snagged by Xoom, PayPal’s international money transfer service, which has named the eight-time Olympic Gold Medalist as its global brand ambassador through 2020.

The partnership kicks off as Xoom expands its send-money service to customers in Canada, who will be able to send money, reload phones, and pay bills for loved ones in more than 130 countries globally.

The Jamaican-born sprinter will be part of Xoom’s inaugural international ‘Money Go Xoom’ marketing campaign launching this month in Canada and the United States. The new campaign, which touts Xoom’s ability to provide a fast, secure, and convenient way to pay bills or send money to people around the world, will be brought to life with Bolt in a variety of digital and broadcast spots.

“At Xoom, we’re deeply committed to delivering the fastest possible money transfer experience to our customers. So, Mr. Bolt was a natural fit to serve as our global brand ambassador,” said Julian King, vice president and general manager, Xoom, in a release. “We look forward to working with Mr. Bolt during an exciting time as we continue to expand our services and help new populations in need of fast and reliable international money transfers.”

Added Bolt: “Having experienced the difficulties of sending money to my own family back home in Jamaica, I’m thrilled to endorse and partner with a company that’s focused on delivering a fast and convenient way to send money or pay bills for family from afar.”

Xoom partnered with Bolt for his global association with speed and his shared values of supporting local communities around the world through service. In 2014, Bolt created the Usain Bolt Foundation, which creates opportunities for Jamaican youths through education, sporting provisions, and cultural development. PayPal and Xoom have a longstanding history of supporting the local communities in which they operate and hope to continue these efforts through their work with Usain Bolt over the next two years.

PayPal also owns payment platform Venmo.

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YouTube faces fan backlash over 2018 ‘Rewind’ video

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YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website’s history.

YouTube Rewind 2018 has amassed more than 8.2 million dislikes at the time of writing, second only to Justin Bieber’s 2010 single Baby which was disliked more than 9.

The post YouTube faces fan backlash over 2018 ‘Rewind’ video appeared first on Netimperative – latest digital marketing news.

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