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Uefa lures Chinese tech brand Alipay as sponsor for eight years

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Uefa has roped in Chinese payment platform Alipay as official global payment partner in an eight-year deal.

The deal will see Alipay become a sponsor of the men’s national team football sponsors 2026. It also includes Uefa Euro 2020 and 2024 and the Uefa Nations League finals.

According to Uefa's statement, the partnership aims to bring digital innovation to football fans, enhance their onsite experience and provide seamless payment and other services to fans in Europe and across the world.

Uefa President Aleksander Čeferin, said, “Alipay is at the forefront of digital payments and in association with its global partners, Alipay has unique connections with over 900 million users. We believe the partnership will further innovate the way in which Uefa engages with football fans around the world.”

Eric Jing, executive chairman and chief executive officer of Ant Financial, said, We will empower Uefa to engage with football fans around the world through digital platforms and help Uefa reach and interact with billions of potential audience in Asia.

“By partnering with Uefa, we hope to share the passion and happiness of football with more people across the world and bring them the benefits of digital life.”

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Most marketers claim creativity ‘harmed by digital advertising growth’

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Most marketers claim creativity ‘harmed by digital advertising growth’

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.

The study, from Sizmek, surveyed more than 500 business decision making brand-marketers across Europe and the US, found that over two thirds (67%) believe digital growth in advertising has come at the expense of the quality of creative.

When looking at the impact of AI, 84% understand that it is entirely useless without the right creative input to support it.

The post Most marketers claim creativity ‘harmed by digital advertising growth’ appeared first on Netimperative – latest digital marketing news.

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JWT partners with University of Sydney to explore tech-driven creativity

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J. Walter Thompson has formed a partnership with the University of Sydney to explore how technology can be applied to the creative process and develop creative solutions for digital transformation in China.

The partnership will kick off in December 2018 with an Industry and Community Project Unit (ICPU), that will see 16 University of Sydney students from interdisciplinary areas form small teams to develop creative, ethical and context-sensitive solutions over four-week intensive courses. The University introduced ICPUs earlier this year, to provide units of study based on authentic problems and issues set out by industry, community and government organizations.

Students will be based in Sydney for the first week, where they work through the project brief, background research, and information, as well as country information. They then undertake intensive targeted research with their project groups. During weeks two and three, students will work in Shanghai with JWT China.

The final week will be spent back in Sydney, where they write up their assessment task and undertake interactive workshops to encourage critical reflection on their experience and transferability to career development.

“Ultimately the partnership will work towards what actions creative agencies can take now to deliver efficiencies across their business, and to ensure creativity is able to effectively adapt to the implementation of artificial intelligence and new technologies,” said Carter Chow, the chief executive officer of JWT China.

“We're particularly interested in exploring the connection between human and machine learning and how this will change roles in the future. We hope this is the start of many innovative and future-facing topics that both JWT China and the University of Sydney can work together on solving for the creative industry.”

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Circles.Life unveils Discover, its new AI-powered lifestyle feature

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Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city.

According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised based on the interests of individuals is available for everyone, including users who are not Circles.Life’s mobile customers.

It is optimised for local events in Singapore, enabling users to explore trending events in the country, customises the event suggestions based on the users’ interests and allows users to share the events on social media, and invite their friends.

“Circles.Life is setting up the world’s most personalized digital platform leveraging its innovative telco stack and proprietary data platform,” said Rameez Ansar, the co-founder of Circles.Life.

“Two years after the launch of what is now the leading no-contract mobile service in Singapore, we are taking a step further. Discover is the first AI-powered product outside our core mobile service. It is available for ALL users inside the Circles.Life app!”

Last month, in an attempt to get consumers to re-evaluate the value of a mobile contract and challenge the assumption that it always saves them money, Circles.Life explained to The Drum why it used the country’s favourite food, chicken rice, to prove its point.

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