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Just Eat's flying scooters are back to celebrate the 'magical' service

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The Just Eat flying scooter is back, but this time with a whole platoon, as the food delivery service unveils the next phase of its cross-channel marketing campaign – the 'Magical World of Just Eat.'

Created by Karmarama, 'Delivering for the Nation' celebrates Just Eat's delivery men and women zooming across the country to deliver takeaways from its 29,000 restaurant partners.

The ad is a live-action tale, that features Donna Summer's iconic banger 'Hot Stuff.'

Set across the UK, on a typical Wednesday, the film dramatises Just Eat’s service from start to finish, as a magical experience where your dish is Just Eat’s command. In rain or shine, the squadron of flying delivery scooters have a mission to deliver the nation's favourite dishes.

Aiming to capture Just Eat's national scale, the ad sees the delivery service travelling across the country to deliver meals to a whole spectrum of potential Just Eat consumers. As orders rack up, the flying scooters may potentially cover 20,000 family nights in, or the 16,000 who have stayed in to watch 'episode 3' – not forgetting 'the Stevenson's usual.'

The ad will debut during The X Factor Live Shows today (November 8).

It will also be shared across radio, OOH, press and social.

Ben Carter, UK marketing director at Just Eat said: “Our Magical World of Just Eat campaign is intended to showcase the scale of Just Eat as every day, every hour and every minute wherever you are in the country, we deliver the perfect meal to a customer's doorstep.’

“Nearly half of the population are yet to order food online so we want to not only entice new customers to experience the magic of Just Eat but also to encourage our existing customers to order on the app in more mealtime moments, considering us beyond their normal takeaway treat.”

Nik Studzinski, chief creative officer said: “Just Eat is the UK’s largest food delivery service. And it felt like time to take a moment to honour that fact. To pay fitting tribute to the men and women, who day after day fly around the UK in all weather, with just one thing on their mind, bringing delicious food to the doorstep of hungry Brits. God bless them.”

: 'Delivering for the Nation'

Agency:
Client:
Date: November 2018

The Just Eat flying scooter is back, but this time with a whole platoon, as the food delivery service unveils the next phase of its cross-channel marketing campaign – the 'Magical World of Just Eat.'

Created by Karmarama, 'Delivering for the Nation' celebrates Just Eat's delivery men and women zooming across the country to deliver takeaways from its 29,000 restaurant partners.

The ad is a live-action tale, that features Donna Summer's iconic banger 'Hot Stuff.'

Set across the UK, on a typical Wednesday, the film dramatises Just Eat’s service from start to finish, as a magical experience where your dish is Just Eat’s command. In rain or shine, the squadron of flying delivery scooters have a mission to deliver the nation's favourite dishes.

Aiming to capture Just Eat's national scale, the ad sees the delivery service travelling across the country to deliver meals to a whole spectrum of potential Just Eat consumers. As orders rack up, the flying scooters may potentially cover 20,000 family nights in, or the 16,000 who have stayed in to watch 'episode 3' – not forgetting 'the Stevenson's usual.'

Credits:

Creative Agency: Karmarama

Chief Creative Officer: Nik Studzinski

Creative team: Meigan Brown & Tobias Owen

Planner (Creative Agency): Matthew Waksman

Agency Producer: Victoria Dashwood-Quick

Production Assistant: Joel Wilson

Business Lead: Charlotte Hodgson

Account Director: Eilidh McGregor

Account Manager: Alice Barnes

Production Company credits:

Production Company: Biscuit Filmworks

Offline Editor: Saam Hodivala

VFX Post House: The Mill

VFX Supervisor: Gareth Brannan

CG lead: Sam Driscoll

VFX Producer: Evelyn O'Reilly

DMP Artist: Cameron Johnson

Colourist: James Bamford

Sound Design: Anthony Moore, Daniel Beckwith & Jack Hallett @ Factory

Music Supervision: David Bass @ We Are Theodore

Tags: UK, creative works, Just Eat

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JWT partners with University of Sydney to explore tech-driven creativity

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J. Walter Thompson has formed a partnership with the University of Sydney to explore how technology can be applied to the creative process and develop creative solutions for digital transformation in China.

The partnership will kick off in December 2018 with an Industry and Community Project Unit (ICPU), that will see 16 University of Sydney students from interdisciplinary areas form small teams to develop creative, ethical and context-sensitive solutions over four-week intensive courses. The University introduced ICPUs earlier this year, to provide units of study based on authentic problems and issues set out by industry, community and government organizations.

Students will be based in Sydney for the first week, where they work through the project brief, background research, and information, as well as country information. They then undertake intensive targeted research with their project groups. During weeks two and three, students will work in Shanghai with JWT China.

The final week will be spent back in Sydney, where they write up their assessment task and undertake interactive workshops to encourage critical reflection on their experience and transferability to career development.

“Ultimately the partnership will work towards what actions creative agencies can take now to deliver efficiencies across their business, and to ensure creativity is able to effectively adapt to the implementation of artificial intelligence and new technologies,” said Carter Chow, the chief executive officer of JWT China.

“We're particularly interested in exploring the connection between human and machine learning and how this will change roles in the future. We hope this is the start of many innovative and future-facing topics that both JWT China and the University of Sydney can work together on solving for the creative industry.”

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Circles.Life unveils Discover, its new AI-powered lifestyle feature

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Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city.

According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised based on the interests of individuals is available for everyone, including users who are not Circles.Life’s mobile customers.

It is optimised for local events in Singapore, enabling users to explore trending events in the country, customises the event suggestions based on the users’ interests and allows users to share the events on social media, and invite their friends.

“Circles.Life is setting up the world’s most personalized digital platform leveraging its innovative telco stack and proprietary data platform,” said Rameez Ansar, the co-founder of Circles.Life.

“Two years after the launch of what is now the leading no-contract mobile service in Singapore, we are taking a step further. Discover is the first AI-powered product outside our core mobile service. It is available for ALL users inside the Circles.Life app!”

Last month, in an attempt to get consumers to re-evaluate the value of a mobile contract and challenge the assumption that it always saves them money, Circles.Life explained to The Drum why it used the country’s favourite food, chicken rice, to prove its point.

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10 questions with… Carter Murray, chief executive of FCB

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The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions are answered by FCB chief executive, Carter Murray.

What was your first ever job?

My first ever job was cleaning boats. My first proper, steady job, however, was as an assistant account executive at Leo Burnett Chicago.

Which industry buzzword annoys you most?

“Guru” (as in “marketing guru”). Most people called gurus actually are not. And this misnomer often causes havoc within client organizations and the creative process more generally.

Who would you most love to share a coffee with?

My mother and father. I lost them both two years ago, within six months of each other, and still miss them terribly.

Highlight of your career (so far?)

The first was getting to work with Harry MacAuslan, THE gentleman of advertising (now retired) and the second was persuading Susan Credle to come to FCB and be my creative partner.

What piece of tech can you not live without?

Sadly (and my wife will very much attest to this) – it's my bloody telephone.

What is (in your opinion) the greatest film/album/book of your life?

Power of One, by Bryce Courtenay. I read it when I was thirteen and it absolutely got to me. I loved the boxing, wildlife, Africa and personal narratives, but most of all, the constant reminder to “think first with your head and then with your heart.”

What one question do you never want anyone to ask you?

Why are you so obsessed with dim sum?

Best advice you ever heard or received?

Shut up and listen.

What do you still want to achieve in your career?

Balance.

What industry event is most important to you to attend and why?

Cannes. It saves me multiple trips around the world, as everyone is centralized there, and I get to talk about our industry with some of the most groundbreaking work all around us, to inspire and push us to always do better. It’s always long and busy work hours, but it all happens in a ridiculously civilized setting.

Check out other interviews as part of the 10 Questions With… series.

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