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San Miguel charges £17 to take part in experiential marketing activity

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Premium beer brand San Miguel this week ran an ‘experiment’ in a pop up space in London to allow consumers to find out if they valued possessions or experiences more.

The experiment was part of the #FindYourRich campaign and will soon be hosted in Manchester and Edinburgh, costing participants £17 per ticket.

The space hosted a bar selling a number of San Miguel variants, which would be recommended to those attending following their involvement in a number of sensory tests. People were subject to facial movement technology, as well as audio, smell and touch tests with the result of each compiled through a digital wristband and analysed to determine the individual's concept of wealth.

In addition to taking part in the experiential campaign, the ticket bought participants one drink and couple of small food plates.

“We feel we have built credibility over the last three years with our target audience through the San Miguel Rich List, building a brand to which experience matters," said Dharmesh Rana, world beer controller at Carlsberg UK.

"With this year’s campaign, we want to help consumers Find Their Rich and through this experiment we’re using technology that can unearth what it means to them. We want to open people's eyes to an alternative richness and this experiment does just that.”

An alternative rich list will also be published for the third year as part of a campaign through ESI Media and distributed by the Evening Standard in October.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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Google links with auto giants for new in-car system (coming 2021)

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Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

The deal, with Google’s parent company Alphabet, will debut starting in 2021. The move will rival Apple ‘s existing Apple CarPlay

However, it also provides valuable customer data, so many auto companies are hesitant to take advantage of Google’s Android Auto.

The post Google links with auto giants for new in-car system (coming 2021) appeared first on Netimperative – latest digital marketing news.

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notonthehighstreet boosts ROI 40% With GOA Marketing

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notonthehighstreet boosts ROI 40% With GOA Marketing

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

GOA Marketing and notonthehighstreet have cemented their partnership after proving the platform was capable of consistently improving ROI.

The post notonthehighstreet boosts ROI 40% With GOA Marketing appeared first on Netimperative – latest digital marketing news.

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