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M&S boosts customer service channels with Rant & Rave platform

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M&S boosts customer service channels with Rant & Rave platform

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave.

Under the new scheme, the M&S customer sales and service centre now has real-time access to customer feedback across all contact channels for both UK and international customers.

This partnership will support M&S’s transformation to become a digital-first business, a direct response to a highly competitive retail market, which is seeing consumers shift their purchasing habits online and look to engage with brands across multiple touch points.

The post M&S boosts customer service channels with Rant & Rave platform appeared first on Netimperative – latest digital marketing news.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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Google links with auto giants for new in-car system (coming 2021)

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Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

The deal, with Google’s parent company Alphabet, will debut starting in 2021. The move will rival Apple ‘s existing Apple CarPlay

However, it also provides valuable customer data, so many auto companies are hesitant to take advantage of Google’s Android Auto.

The post Google links with auto giants for new in-car system (coming 2021) appeared first on Netimperative – latest digital marketing news.

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notonthehighstreet boosts ROI 40% With GOA Marketing

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notonthehighstreet boosts ROI 40% With GOA Marketing

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

GOA Marketing and notonthehighstreet have cemented their partnership after proving the platform was capable of consistently improving ROI.

The post notonthehighstreet boosts ROI 40% With GOA Marketing appeared first on Netimperative – latest digital marketing news.

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