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Is SEO table stakes? (Hint: No!)

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Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for PageRank.

As a nascent industry, it did seem to some at the time that search engine optimization (SEO) was a dark art, or at the very least, something the layperson could not easily comprehend.

Flash forward 12 years, and the prevailing feeling among many SEO’s has changed radically. Now, I’m hearing not only do they feel SEO is not rocket science, but it’s gone to the other extreme and has become table stakes, a basic practice everyone connected to digital marketing should know.

In some companies, SEO has become so generalized, top management feel there’s no longer any need for special expertise and are eliminating dedicated SEO teams as they cut editorial and content staff.

I have seen some of this dismissive attitude first hand. In 2015 a previous employer eliminated the SEO team and traffic dropped close to 30 percent soon after. The reason given for the elimination? SEO is table stakes.

Why has the idea that SEO is no longer a specialized practice and has turned into table stakes taken hold?

[Read the full article on Search Engine Land.]

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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Google links with auto giants for new in-car system (coming 2021)

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Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

The deal, with Google’s parent company Alphabet, will debut starting in 2021. The move will rival Apple ‘s existing Apple CarPlay

However, it also provides valuable customer data, so many auto companies are hesitant to take advantage of Google’s Android Auto.

The post Google links with auto giants for new in-car system (coming 2021) appeared first on Netimperative – latest digital marketing news.

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notonthehighstreet boosts ROI 40% With GOA Marketing

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notonthehighstreet boosts ROI 40% With GOA Marketing

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

GOA Marketing and notonthehighstreet have cemented their partnership after proving the platform was capable of consistently improving ROI.

The post notonthehighstreet boosts ROI 40% With GOA Marketing appeared first on Netimperative – latest digital marketing news.

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