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15 things you need to know about the General Data Protection Regulation (GDPR)

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The General Data Protection Regulation will come into action on the 25th of May 2018. This regulation is designed to strengthen data protection and privacy for both individuals and businesses within the European Union. It will have an impact on all organisations that collect data whether it be on the web or out in the real world. To make sure you are fully informed about GDPR, here is a list of 15 things that every organisation needs to know.

Greater Security Demands on Business

GDPR brings in tougher data protection regulations for all organisations that collect and process personal data.

Data Protection by Design

From the 25th May, all organisations will be required to implement reasonable data protection measures to protect EU citizen’s personal data and privacy by design. This means that end to end measures need to be planned in advance and put in place so that everything from the collection of data, all the way to it’s safe deletion is taken into account. Part of this includes the requirement for organisations to undertake a data protection impact assessment in order to accurately identify risks to data and outline measures to ensure those risks are addressed and resolved immediately.

Creating a Data Protection Officer role

Any organisation that processes or stores sensitive data or regularly monitors data subjects must create a Data Protection Officer role within their organisation. This individual will have responsibility for overseeing data protection, privacy, and GDPR compliance. All public authorities (police forces, local councils, government organisations) also must have a Data Protection Officer.

GDPR extends beyond the EU

GDPR is by default designed to protect the data and privacy of EU citizens. This means any organisation that holds data on EU citizens is required to comply with the regulation, whether they are based in the EU or not. This will have a direct impact on companies like Google, eBay & Amazon that collect web data from users in the EU. It will also effect many smaller international companies that trade in the EU, for example, app-based companies, game providers and online retailers.

GDPR will continue after Brexit

The UK has always played a leading role in protecting users and their data. The UK’s Data Protection Act was passed in 1984, 11 years before the EU got around to issuing it’s Data Protection Directive in 1995. The UK government is committed to ensuring that the rights and responsibilities encompassed in GDPR are maintained after we leave the EU.

Big Fines for Non-Compliance

The size of the fines which can be given to organisations that do not comply with GDPR is an indication of how determined the EU is to tackle issues with data protection and data privacy. From May, the maximum fine will be €20 million or 4% of an organisation’s annual global turnover, whichever is higher. This can be levied for failing to adhere to core principles of data processing, infringement of personal rights, or for transferring personal data to other countries or organisations that do not ensure an adequate level of data protection.

The issue of transferring data to countries or organisations with less adequate data protection should be a major concern for any company that has a website. If your web host has data centres outside of the EU, it is possible that the information you collect could be stored on less secure servers without your knowledge – and this could mean you are unwittingly breaching GDPR compliance. The same applies if your web host does not provide adequate security even if it is within the EU.

Range of data to be protected

Identifying data

Any information that can be used to identify an individual comes under the protection of GDPR, this includes information such as their name, address or National Insurance number as well as things like CCTV footage, car registration numbers, and RFID chip data.

Web data

GDPR also requires the safeguarding of web data. This includes details of an individual’s location, their IP addresses, and any cookie data.

Demographic information

If you collect any information that classifies individuals, this too comes under the protection of the new regulation. This includes data about gender, race, ethnicity, disability and sexual orientation.

Health, genetic and biometric data

Health, genetic and biometric data has become problematic over the last few years. Insurance companies, for example, can use this information as a basis for setting the costs of health insurance. As biometric data is increasingly used for authentication, keeping it secure is absolutely crucial. For this reason, it too is included in the data protected by GDPR.

Political affiliations

While many people aren’t too secretive about who they vote for or which political party they support, plenty of others are. If you hold data about political affiliations, whether that is their membership of a particular party or just a political opinion gathered on a survey, it needs protection under the GDPR.

GDPR gives EU citizens new rights

Under the GDPR, all EU citizens will have the following rights:

The right of access

GDPR gives EU citizens the right to know the details of any personal data you hold about them and how that data is processed and used. As an organisation, you are obliged to provide this information on request.

The right to be forgotten

People also have the right to be forgotten. This means that if a person requests it, you will be required to cease the processing of any data you hold about them and delete it.

The right to data portability

If you hold data about anyone, they can now ask for that data to be passed to another organisation. This can make things like passing on ‘no claims’ histories from one insurer to another, much easier. However, it also means that customers can use the records you hold about them to get better deals from your competitors.

The right to be informed about data breaches

Some organisations have kept serious data breaches secret for months in order to protect them from bad publicity and other unwanted consequences. Now, customers have to be legally informed within 72 hours. You must also inform any supervising bodies.

The right to data correction

Under GDPR, any data you hold about an individual must be accurate. If it isn’t, they have the right to demand it is corrected.

How can we help?

Here at Square Media, we offer an exclusive Website Security Audit to make sure that your website matches as many of the GDPR requirements as possible, as well as ensuring total security for you and your visitors. If you’d like to hear more about what we offer, don’t hesitate to get in touch with us and we’ll be happy to help!

The post 15 things you need to know about the General Data Protection Regulation (GDPR) appeared first on Square Media Solutions.

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YouTube Re:View – Eminem battles Venom

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Welcome to YouTube Re:View, a weekly listing of the most talked-about YouTube videos in the UK, brought to you by The Drum. This week Eminem takes on Venom, Post Malone pranks people with undercover record store surprise, Boston Dynamics' SpotMini takes on Bruno MArs, musician Calum Scott share his coming out story and Netflix get set to release it's latest original series, the Chilling Adventures of Sabrina.

A shady symbiote – Eminem 'Venom' official music video

The music video for Eminem's latest track, 'Venom', from the motion picture staring Tom Hardy, follows the arc of a young man who finds a CD copy of the rapper's latest album Kamikaze on a street, only to discover that the disc is attempting to cover his body in black slime in the style of Venom.

(View Count: 184,672*)

Post Malone pranks people with undercover record store surprise

In support of Post Malone's Omaze campaign where you could ride with him in a Bentley and win your own, the rapper went undercover as an aspiring hip-hop artist where he workshops lyrics, talks about Bentleys and surprises fans.

(View Count: 3,635,874*)

SpotMini takes on Bruno Mars

Last week Boston Dynamics' Atlas was doing parkour. This week Spot is showing off it's dance moves, taking on Bruno Mars' Uptown Funk. These dance moves don;t only put some of us to shame, but are fantastic reminder of the rise of improvements in machines.

(View Count: 3,532,482*)

Calum Scott: A coming out story

Calum Scott made it to the finals of Britain's Got Talent in 2015. Three years later he released his debut album, Only Human. In this clip, the artist recounts a painful part of his young adult life, coming to terms with his sexuality and letting the world know about it. Abandoned by friends, in this moving profile, Scott explains how he found the courage to be truthful about himself through music.

(View Count: 567,575*)

Chilling Adventures of Sabrina trailer

Though there has been various versions of the infamous comic book teenage witch, Netflix's Chilling Adventures of Sabrina looks set to be the most horrifying of them all. Most teenagers only need to choose what birthday cake they want for their sweet 16, but half witch, half human Sabrina Spellman must make a choice between the witch world of her family and the human world of her friends.

(View Count: 3,968,266*)

YouTube UK Ads Leaderboard: September’s Top 10

Dior brings us all the joy literally, as their ad for their latest fragrance JOY clinches the top spot – while tech, cars, sport and the National Lottery (if we win that and the Bentley, we’ll be the happiest, right?) are fast in the running. Discover the latest Top 10 ads on the YouTube UK Ads Leaderboard and the brands and agencies who worked their magic to create them.

YouTube UK Ads Leaderboard: September’s Top 10

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(*all view count numbers, correct at time of publication)

Never miss a beat with the week's top videos on YouTube UK. Tune in next Friday for the next line-up.

Can’t wait? Get YouTube Re:View delivered straight to your inbox and visit Think with YouTube to find out why YouTube is more than just viewers.

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Cyprus Tourism Organisation launches month-long Halloumi pop-up in Soho

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From tomorrow (20 October) for one month only, Londoners will be treated to a brand-new halloumi pop-up restaurant serving a ‘bottomless halloumi brunch’ menu. The pop-up has been launched by the Cyprus Tourism Organisation (CTO) as a way of showcasing their national cheese and enticing people to visit the island.

Located in Soho at Las Banderas, the restaurant has been created especially for the event by Francis Puyat and Andrew Zilouf of 100 Hoxton, with the menu featuring an array of halloumi-inspired brunch dishes.

Christos Moustras of the Cyprus Tourism Organisation said: “Halloumi is Cyprus’ most popular cheese and we’re so excited to be able to bring a key element of Cypriot culture to our latest pop-up venture with Las Banderas. We are delighted to return and make halloumi the key focus of brunch, a popular meal time in the UK.”

Andrew Zilouf said: “As lovers of innovative food, we were thrilled to partner with the CTO for a second year running for this project and have worked really hard to create a menu that we hope is both inspiring and delicious, the perfect start to the day!”

Diners will be able to book for brunch at Las Banderas seven days a week from 11am-4pm, before it disappears on Sunday 18 November 2018.

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Are you a kinky copywriter?

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I am a man of unfailing habit. Drop me from the sky into even the most uninhabitable locations and within 45 minutes I will be gobbling cheap charcuterie while I re-watch Con Air.

In life, aside from making me awfully boring and clogging my pores with the distinct whiff of translucent meats, my habitual nature doesn't cause any great problems.

But translate the same appetite for routine into my copywriting and I'm about as much use as a dildo made from scorpions.

Habit, with cosy malevolence, throttles originality. Preference of any sort, if allowed to calcify around your process, eviscerates your imagination.

The trouble is, none of us is naturally immune to habit. The human brain can be a timid piece of apparatus, dating back from the time when experimenting with the unfamiliar was liable to leave you headless and quivering at the end of a pterodactyl's beak (please don't point out the appalling anthropological inaccuracies).

As such, the modern copywriter has inherited a fondness for routine that has been 8 billion years in the making (again, I know this is wrong, be quiet).

But while our endless capacity for habit may still keep us out of danger, it also blankets our creativity in a gentility it does not need.

Copywriting is not a profession for the risk-shy – even if the wider industry still has an uneven relationship with creative recklessness.

Habit and curiosity are doomed lovers. And, however messy the divorce may be, a copywriter should always seek custody of their more impulsive urges. And your Shabba Ranks CDs.

The problem is often that we are blind to our own habits. By their very nature, the auto-pilot elements of our creative method go unseen, humming along in the background like a computer's fan or an Ed Sheeran song.

Which is why every copywriter should continually unpick their own creative tapestry. Make sure they don't drift from brief to brief with the same style, the same desk, the same construct, the same joke, the same words – bucketing out slop and chum that's all been chopped from the same old sources.

Instead, our process should be kinky. Not in the sense that we handcuff ourselves to a gimp and write with a pencil in our teeth. Kinky in the sense that we are constantly looking for the next creative thrill, experimenting with the uncomfortable in the hope that discomfort will give us something new. Kinky in the sense that, if we've tried it once, we won't try it again for a bit, so rich is the promise of untouched spaces and unspanked alphabetical bottoms. Kinky in the sense that writing must feel exciting in order to sound exciting.

And if we fail to add this kinkiness to our writing, where are we? Sat in the tundra, watching a man in a vest beat people up on a plane, wondering, forlornly, where all the ham has gone.

Follow Andrew on Twitter for more perfectly accurate natural history

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