Connect with us

Marketing

Australia's FCAI raises awareness of faulty airbags with help from The Monkeys and Accenture

Published

on

The Federal Chamber of Automotive Industries (FCAI) has launched a campaign to encourage Australian vehicle owners to check if their vehicle still has a faulty Takata airbag,

According to the FCAI, it is a concern that as many as two in every seven vehicles in Australia built from 1999 onwards, have been installed with faulty Takata airbags that have the potential to injure or kill their drivers and passengers.

To encourage vehicle owners to check the status of their airbags, Accenture Interactive-owned creative agency The Monkeys created a campaign called ‘Don’t Die Wondering’ for FCAI. The campaign leads vehicle owners to a website built by Accenture, where they can enter their vehicle registration number to ascertain the safety status of their airbags. This is one of the first projects that so clearly shows The Monkeys and Accenture working together since the acquisition.

“We are pleased to be working with The Monkeys and Accenture Interactive on this important program to raise public awareness about defective Takata airbag inflators,” said FCAI communications manager, Peter Brewer.

“This campaign generated a number of challenges, not the least of which was a requirement to be brought to market in a highly accelerated timeframe, with input from multiple key stakeholders. We believe it to be a powerful and provocative message to encourage as many people as possible to check whether their vehicle is affected by this recall.

“The campaign delivers a key safety message and avenue for all motorists. Working in partnership with our affected automotive brands, the FCAI will continue to do all it can to ensure people affected by this recall make contact and have their Takata airbags replaced.”

Show me entity :: 21782
All copyrights for this article are reserved to their respective authors.

Continue Reading
Advertisement
Comments

Digital

Manchester United unveils official global mobile app

Published

on

Manchester United has unveiled an official mobile app powered by its digital transformation partner, HCL.

The new app features exclusive content, including the United Now feed – which collates the latest news, polls, stats, videos and blogs about the club– and a live matchday experience, including line ups, up-to-the-second match updates, live blogging, player stats and score updates from rivals.

The app will also provide exclusive content and behind-the-scenes player access.

Manchester United’s group managing director, Richard Arnold said: “This app will allow our 659 million Manchester United followers to easily connect to the club they love, wherever they are in the world. Fans will now have the opportunity to follow all Manchester United matches through the app with up-to-the-second notifications and updates.

"The app was created by a dedicated project team from HCL Technologies and Manchester United, ensuring a truly collaborative approach to the project. The team not only built the new app and website, but also created an advanced underlying platform that will give the club the ability to adapt as new technologies emerge.”

HCL Technologies’ corporate vice president, Ashish Gupta said: “Our partnership with Manchester United has been one of continuous co-innovation. HCL’s digital experience platform has driven significant business transformation combining digital product strategy and technology innovation to deliver a compelling user experience. The Manchester United official app has received excellent reviews from a worldwide fan base with downloads in over 210 markets."

All copyrights for this article are reserved to their respective authors.

Continue Reading

Digital

The Drum presents: Tom Ollerton talks to Rachel Falconer, head of Goldsmiths Digital Studios

Published

on

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this latest installment, Rachel Falconer, head of Goldsmiths Digital Studios offers her thoughts on the impact blockchain will have on the marketing industry.

Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.

Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Marketing

Sony Pictures Network unveils a digital campaign for the 18th Asian Games

Published

on

Sony Pictures Networks (SPN) India has unveiled the #KoiKasarNahi (No stone will be left unturned) campaign for the 18th Asian Games to be held in Indonesia.

As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite . Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will have message of support that will be passed on to the participating Indian athletes.

To feature on the virtual Fan Flame, fans will need to use hashtag #KoiKasaNahi on social media platforms. SPN will broadcast live more than 300+ hours of the Asian Games in both Hindi and English.

It will also have a live studio show with panelists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

Rajesh Kaul, president, Sports and Distribution Business, Sony Pictures Networks India said: “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn't get bigger than the 18th Asian Games.

"As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

All copyrights for this article are reserved to their respective authors.

Continue Reading

Trending

Copyright © 2017 Marketing Industry News