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Young athletes train to the fun extremes in Nike and Dick’s ad

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A batch of young athletes take their training to extreme lengths in the latest spot from Nike and Dick’s Sporting Goods by Wieden+Kennedy.

The spot, ‘Play Like You Own It,’ shows several different kids taking the reins for their own training, going to the limits but having fun while doing it. According to a release, the ad shows viewers that somewhere along the line, sport became too specialized and standardized. It stopped being play and became work, and in doing so, lost some of the heart of the very people who make sport great: kids.

Watching the kids take their respective sports back is inspiring and exhilarating. In one scenario, kids in batting helmets and wearing baseball gloves sneak on to a golf driving range and dive and slide in their attempts to catch speeding golf balls. In another, a boy and girl kick a soccer ball through the legs of cows in a tight pen, in an attempt to hone their skills. We also see lacrosse players using eggs rather than balls to sharpen their catching abilities; a soccer player kicking balls from a rooftop field over to a cross-street building; flag football with an ATV in rough terrain; a tennis player hitting against multiple ball cannons; two kids trying to evade squirting fountain blasts with their basketballs; and a football player trying to thread the needle on a pass to a moving truck.

The spot launched today (July 13) and is currently playing pre-roll at cinemas and digitally on Nike and Dick's channels as well as athlete handles. The commercial will air on broadcast around the ESPYs on July 18.

This campaign was produced by Stacy Wall and Taylor Twist, from Imperial Woodpecker.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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Google links with auto giants for new in-car system (coming 2021)

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Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

The deal, with Google’s parent company Alphabet, will debut starting in 2021. The move will rival Apple ‘s existing Apple CarPlay

However, it also provides valuable customer data, so many auto companies are hesitant to take advantage of Google’s Android Auto.

The post Google links with auto giants for new in-car system (coming 2021) appeared first on Netimperative – latest digital marketing news.

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notonthehighstreet boosts ROI 40% With GOA Marketing

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notonthehighstreet boosts ROI 40% With GOA Marketing

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

GOA Marketing and notonthehighstreet have cemented their partnership after proving the platform was capable of consistently improving ROI.

The post notonthehighstreet boosts ROI 40% With GOA Marketing appeared first on Netimperative – latest digital marketing news.

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