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The New York Times debuts first campaign for ‘The Daily’ audio show

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'The Daily,' the flagship audio show for the New York Times, is getting its first promotional campaign as the show continues to grow. The campaign will feature out of home (OOH) and broadcast ads.

The OOH campaign will roll out Sunday, July 15, and will span three US cities. In Los Angeles, the campaign will feature highway billboards and a wallscape domination. In Portland, Oregon, a light rail wraparound will be highlighted, and Chicago will see a complete takeover of the Ogilvie Transportation Center.

'The Daily' has five million monthly unique listeners and now airs on more than 30 radio stations across the country, including five of the top 10 public radio stations nationwide, distributed by American Public Media. The show became the most-downloaded new show in 2017 on Apple Podcasts.

In the coming weeks, 15- and 30-second spots featuring the voice of 'The Daily' host Michael Barbaro will come to television, Hulu and YouTube, as well as terrestrial and streaming radio, including Spotify and Acast. The campaign will run through the first week of September.

According to the Times, the objective of the campaign’s central message, ‘This moment deserves to be understood,’ builds on the goal set forth when ‘The Daily’ launched in February 2017 to tell stories more deeply – and to incorporate a new kind of transparency into the way those stories are told.

David Rubin, senior vice president of audience and brand at The New York Times, said: “‘The Daily’ has become so popular and beloved by its listeners because it provides an understanding of the news that they can’t get the same way elsewhere. Host Michael Barbaro and the show’s producers work tirelessly to provide a thoughtful and human look inside the important stories of the day. The richness of their report hooks listeners instantly and draws them to tune-in every day. And, ‘The Daily’ is a great example of what makes The New York Times journalism special, unique, and worth paying for. Our marketing campaign aims to capture the uniqueness of that reporting and to introduce ‘The Daily’ to even more people who are looking to make sense of all that’s going on in the world right now.”

See examples of the out of home campaign by clicking on the Creative Works box below.

: The New York Times 'The Daily out of home'

Agency:
Client: The New York Times
Date: July 2018

‘The Daily’, the flagship audio show for the New York Times, is getting its first promotional campaign as the show continues to grow. The campaign will feature out of home (OOH) and broadcast ads.
The OOH campaign will roll out July 15, and will span three US cities. In Los Angeles, the campaign will feature highway billboards and a wallscape domination. In Portland, Oregon, a light rail wraparound will be highlighted, and Chicago will see a complete takeover of the Ogilvie Transportation Center.
‘The Daily’ has five million monthly unique listeners and now airs on more than 30 radio stations across the country, including five of the top 10 public radio stations nationwide, distributed by American Public Media. The show became the most-downloaded new show in 2017 on Apple Podcasts.
In the coming weeks, 15- and 30-second spots featuring the voice of ‘The Daily’ host Michael Barbaro will come to television, Hulu and YouTube, as well as terrestrial and streaming radio, including Spotify and Acast. The campaign will run through the first week of September.

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Ask the SMXpert — Page speed, site migrations and crawling

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The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle.

Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session featuring Melody Petulla and Brian Ussery.

Session overview

Technical SEO has always been a critical component of search marketing; it is one of the foundations of ranking success.

In this session, our experts dove into tactics for optimizing crawl budget, fine-tuning page speed and how to execute on large-scale error-free site migrations. They covered:

  • An in-depth understanding of the factors that impact what, when and how much of your site content search engines will crawl.
  • Tips and tricks on how best to maximize your site’s “crawl budget” to ensure your most important content remains forever accessible.

Melody Petulla, Merkle

Question: Do you recommend 301 redirecting image URLs when changing domains?

Want to learn more? Our ever-growing library of SMXpert articles offers an in-depth look at tips, tactics and strategies from our SMXperts. Check it out!

[Read the full article on Search Engine Land.]

The post Ask the SMXpert — Page speed, site migrations and crawling appeared first on Marketing Land.

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Marketing

How to choose the best content format for link building

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One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types of content formats used in link building and look at the pros and cons of each one.

There are more formats than I’ll cover here, but these are the formats we use, that cover the most executions and that we have comparison data on.

The above shows that on average, an interactive format (orange) gets more coverage and links than the other forms. This is interesting and of course will be different for all agencies and teams, but this is what our own data shows us.

In this article, I’m going to talk about the top four formats:

  • Interactive.
  • Statics.
  • GIF.
  • Long-form content.

Let’s dive into each one.

[Read the full article on Search Engine Land.]

The post How to choose the best content format for link building appeared first on Marketing Land.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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