Connect with us

Marketing

Do Google reviews impact local ranking?

Published

on

In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back:

We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.

The reviews removed were old reviews from anonymous profiles that didn’t have a profile attached to them. Since they didn’t have profiles attached, it would also take you to a blank page when you tried to click the username, which is not the greatest user experience.

How many reviews were removed?

BrightLocal looked at nearly 2 million Google reviews for over 40,000 businesses and found that 3 percent (just over 50,000 in their sample) were removed as a result of this.

I wondered if this would be a good opportunity to figure out if the number of reviews on a listing impacts ranking. I looked through dozens of examples comparing the search results before this update to what they were after. I wanted to find cases where several ranking businesses lost reviews to see what the impact was.

My case study

In my research, I found several ranking business listings lost a good number of reviews. I’ve captured the most extreme cases below.

Here’s a screen shot of what the search results looked like for “dentist NYC” when I searched using a New York City ZIP code on May 23. Focus on the business results in positions 5-8.

On May 25, just two days later, the same businesses had significantly fewer reviews than two days prior:

[Read the full article on Search Engine Land.]

The post Do Google reviews impact local ranking? appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading
Advertisement
Comments

Marketing

Ask the SMXpert — Page speed, site migrations and crawling

Published

on

The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle.

Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session featuring Melody Petulla and Brian Ussery.

Session overview

Technical SEO has always been a critical component of search marketing; it is one of the foundations of ranking success.

In this session, our experts dove into tactics for optimizing crawl budget, fine-tuning page speed and how to execute on large-scale error-free site migrations. They covered:

  • An in-depth understanding of the factors that impact what, when and how much of your site content search engines will crawl.
  • Tips and tricks on how best to maximize your site’s “crawl budget” to ensure your most important content remains forever accessible.

Melody Petulla, Merkle

Question: Do you recommend 301 redirecting image URLs when changing domains?

Want to learn more? Our ever-growing library of SMXpert articles offers an in-depth look at tips, tactics and strategies from our SMXperts. Check it out!

[Read the full article on Search Engine Land.]

The post Ask the SMXpert — Page speed, site migrations and crawling appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Marketing

How to choose the best content format for link building

Published

on

One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types of content formats used in link building and look at the pros and cons of each one.

There are more formats than I’ll cover here, but these are the formats we use, that cover the most executions and that we have comparison data on.

The above shows that on average, an interactive format (orange) gets more coverage and links than the other forms. This is interesting and of course will be different for all agencies and teams, but this is what our own data shows us.

In this article, I’m going to talk about the top four formats:

  • Interactive.
  • Statics.
  • GIF.
  • Long-form content.

Let’s dive into each one.

[Read the full article on Search Engine Land.]

The post How to choose the best content format for link building appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Marketing

Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

Published

on

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Trending

Copyright © 2017 Marketing Industry News