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Dietz & Watson unveils hot dogs for every MLB team city in time for All-Star game

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Every city has a certain style, and for deli foods company Dietz & Watson, every city with a Major League Baseball team has an all-star hot dog style all its own, just in time for the All-Star break.

‘All-Star Dogs’ is a new campaign from Dietz & Watson in partnership with its agency of record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P). They note that in the summer, baseball, hot dogs and family go together pretty perfectly.

With “All-Star Dogs,” the deli brand has tapped into baseball fan frenzy by creating 30 custom hot dog flavors, one inspired by each MLB team. From the Boston Red Sox ‘Lobsta Dog’ to the Miami Marlins’ ‘My Hammy Vice,’ the custom hot dogs highlight each region’s local flavors, as well as the wide variety of products the brand offers.

Now, each fan can get the recipe for his or her hometown team’s hot dog – and even get a guilt-free taste of the competition. A website features each recipe, like the Philadelphia ‘Whiz Wit,’ which serves as a cheesesteak in hot dog form, or Minnesota’s ‘#Twinning’, a couple of Cheddarwurst dogs topped with pickles and Tater Tots. Each recipe should give even non-baseball fans a reason to experiment.

Aimed at extending brand awareness and recognition, ‘All-Star Dogs’ will run across social channels in alignment with the MLB All-Star Break, which begins Monday (July 16).

Dietz & Watson has been family-owned and operated since its start almost 80 years ago, and it often tries to promote a family angle, as it did with the ‘It’s a Family Thing’ campaign, which kicked off with a set of playful spots starring Andy Roddick and Brooklyn Decker in May.

Red Tettemer O'Connell + Partners : Dietz & Watson 'All-Star Dogs'

Agency: Red Tettemer O'Connell + Partners
Client: Dietz & Watson
Date: July 2018

‘All-Star Dogs’ is a new campaign from Dietz & Watson in partnership with its agency of record, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P). They note that in the summer, baseball, hot dogs and family go together pretty perfectly.
With 'All-Star Dogs,' the deli brand has tapped into baseball fan frenzy by creating 30 custom hot dog flavors, one inspired by each MLB team. From the Boston Red Sox ‘Lobsta Dog’ to the Miami Marlins’ ‘My Hammy Vice,’ the custom hot dogs highlight each region’s local flavors, as well as the wide variety of products the brand offers.
Now, each fan can get the recipe for his or her hometown team’s hot dog – and even get a guilt-free taste of the competition. A website features each recipe, like the Philadelphia ‘Whiz Wit’ which serves as a cheesesteak in hot dog form, or Minnesota’s ‘#Twinning’, a couple of Cheddarwurst dogs topped with pickles and Tater Tots. Each recipe should give even non-baseball fans a reason to experiment.

Credits:
Agency: RTO+P
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: David Wiest, Mariesa Greenholt
Copywriter: David Valento
Producer: Rob Thomson
Account Executive: Jane Han
Photographer/Designer: Steve Thompson
Production Company: RTO+P
Brand: Dietz & Watson
Tags: United States

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Ask the SMXpert — Page speed, site migrations and crawling

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The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle.

Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session featuring Melody Petulla and Brian Ussery.

Session overview

Technical SEO has always been a critical component of search marketing; it is one of the foundations of ranking success.

In this session, our experts dove into tactics for optimizing crawl budget, fine-tuning page speed and how to execute on large-scale error-free site migrations. They covered:

  • An in-depth understanding of the factors that impact what, when and how much of your site content search engines will crawl.
  • Tips and tricks on how best to maximize your site’s “crawl budget” to ensure your most important content remains forever accessible.

Melody Petulla, Merkle

Question: Do you recommend 301 redirecting image URLs when changing domains?

Want to learn more? Our ever-growing library of SMXpert articles offers an in-depth look at tips, tactics and strategies from our SMXperts. Check it out!

[Read the full article on Search Engine Land.]

The post Ask the SMXpert — Page speed, site migrations and crawling appeared first on Marketing Land.

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Marketing

How to choose the best content format for link building

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One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types of content formats used in link building and look at the pros and cons of each one.

There are more formats than I’ll cover here, but these are the formats we use, that cover the most executions and that we have comparison data on.

The above shows that on average, an interactive format (orange) gets more coverage and links than the other forms. This is interesting and of course will be different for all agencies and teams, but this is what our own data shows us.

In this article, I’m going to talk about the top four formats:

  • Interactive.
  • Statics.
  • GIF.
  • Long-form content.

Let’s dive into each one.

[Read the full article on Search Engine Land.]

The post How to choose the best content format for link building appeared first on Marketing Land.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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