Connect with us

Digital

Unilever CMO Keith Weed applauds Twitter for cracking down on fake followers

Published

on

Unilever’s chief marketing and communications officer Keith Weed has commended Twitter for taking steps to eliminate fake accounts on the social platform.

On Wednesday, he tweeted that he is pleased to see Twitter “taking a big stand against the fake followers polluting the digital ecosystem.”

Pleased to see @twitter taking a big stand against the fake followers polluting the digital ecosystem. Great step forward which strengthens the industry – I hope to see more following. https://t.co/EdQIoaI7n7

— Keith Weed (@keithweed) July 11, 2018

His comments are in response to Twitter’s recent decision to remove locked accounts from follower counts across profiles globally. Twitter locks accounts when it detects sudden changes in account behavior, like tweeting a large volume of unsolicited replies or mentions. Until now, those locked accounts remained in follower counts, but moving forward they will be removed.

“Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop,” wrote Vijaya Gadde, Twitter’s legal, policy, and trust & safety lead, in a blog post. “We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.”

The move comes one month after Weed expressed his concern over the issue of follower fraud at Cannes Lions. At the festival, Weed said Unilever will no longer work with influencers who buy followers and encouraged the industry as a whole to do more to curb the issue.

“The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices; and improving transparency from social platforms to help brands measure impact,” Weed said at the time.

All copyrights for this article are reserved to their respective authors.

Continue Reading
Advertisement
Comments

Digital

JWT partners with University of Sydney to explore tech-driven creativity

Published

on

J. Walter Thompson has formed a partnership with the University of Sydney to explore how technology can be applied to the creative process and develop creative solutions for digital transformation in China.

The partnership will kick off in December 2018 with an Industry and Community Project Unit (ICPU), that will see 16 University of Sydney students from interdisciplinary areas form small teams to develop creative, ethical and context-sensitive solutions over four-week intensive courses. The University introduced ICPUs earlier this year, to provide units of study based on authentic problems and issues set out by industry, community and government organizations.

Students will be based in Sydney for the first week, where they work through the project brief, background research, and information, as well as country information. They then undertake intensive targeted research with their project groups. During weeks two and three, students will work in Shanghai with JWT China.

The final week will be spent back in Sydney, where they write up their assessment task and undertake interactive workshops to encourage critical reflection on their experience and transferability to career development.

“Ultimately the partnership will work towards what actions creative agencies can take now to deliver efficiencies across their business, and to ensure creativity is able to effectively adapt to the implementation of artificial intelligence and new technologies,” said Carter Chow, the chief executive officer of JWT China.

“We're particularly interested in exploring the connection between human and machine learning and how this will change roles in the future. We hope this is the start of many innovative and future-facing topics that both JWT China and the University of Sydney can work together on solving for the creative industry.”

All copyrights for this article are reserved to their respective authors.

Continue Reading

Digital

Circles.Life unveils Discover, its new AI-powered lifestyle feature

Published

on

Digital telco Circles.Life has launched an AI-powered feature called Discover in its app to allow customers to explore interesting events happening around the city.

According to the Singapore-based telco, the more Discover is used, the smarter it gets in recommending events that users are most likely to go to. This new feature, which is personalised based on the interests of individuals is available for everyone, including users who are not Circles.Life’s mobile customers.

It is optimised for local events in Singapore, enabling users to explore trending events in the country, customises the event suggestions based on the users’ interests and allows users to share the events on social media, and invite their friends.

“Circles.Life is setting up the world’s most personalized digital platform leveraging its innovative telco stack and proprietary data platform,” said Rameez Ansar, the co-founder of Circles.Life.

“Two years after the launch of what is now the leading no-contract mobile service in Singapore, we are taking a step further. Discover is the first AI-powered product outside our core mobile service. It is available for ALL users inside the Circles.Life app!”

Last month, in an attempt to get consumers to re-evaluate the value of a mobile contract and challenge the assumption that it always saves them money, Circles.Life explained to The Drum why it used the country’s favourite food, chicken rice, to prove its point.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Digital

JWT forms partnership with University of Sydney to explore tech-driven creative solutions

Published

on

J. Walter Thompson has partnered with the University of Sydney to explore how technology can be applied to the creative process and develop creative solutions for digital transformation in China.

The partnership will kick off in December 2018 with an Industry and Community Project Unit (ICPU), that will see 16 University of Sydney students from interdisciplinary areas form small teams to develop creative, ethical and context-sensitive solutions over four-week intensive courses. The University introduced ICPUs earlier this year, to provide units of study based on authentic problems and issues set out by industry, community and government organizations.

Students will be based in Sydney for the first week, where they work through the project brief, background research, and information, as well as country information. They then undertake intensive targeted research with their project groups. During weeks two and three, students will work in Shanghai with JWT China.

The final week is spent back in Sydney, where they write up their assessment task and undertake interactive workshops to encourage critical reflection on their experience and transferability to career development.

“Ultimately the partnership will work towards what actions creative agencies can take now to deliver efficiencies across their business, and to ensure creativity is able to effectively adapt to the implementation of artificial intelligence and new technologies,” said Carter Chow, the chief executive officer of JWT China.

“We are particularly interested in exploring the connection between human and machine learning and how this will change roles in the future. We hope this is the start of many innovative and future-facing topics that both JWT China and the University of Sydney can work together on solving for the creative industry.”

All copyrights for this article are reserved to their respective authors.

Continue Reading

Trending

Copyright © 2017 Marketing Industry News