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Unilever CMO Keith Weed applauds Twitter for cracking down on fake followers

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Unilever’s chief marketing and communications officer Keith Weed has commended Twitter for taking steps to eliminate fake accounts on the social platform.

On Wednesday, he tweeted that he is pleased to see Twitter “taking a big stand against the fake followers polluting the digital ecosystem.”

Pleased to see @twitter taking a big stand against the fake followers polluting the digital ecosystem. Great step forward which strengthens the industry – I hope to see more following. https://t.co/EdQIoaI7n7

— Keith Weed (@keithweed) July 11, 2018

His comments are in response to Twitter’s recent decision to remove locked accounts from follower counts across profiles globally. Twitter locks accounts when it detects sudden changes in account behavior, like tweeting a large volume of unsolicited replies or mentions. Until now, those locked accounts remained in follower counts, but moving forward they will be removed.

“Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop,” wrote Vijaya Gadde, Twitter’s legal, policy, and trust & safety lead, in a blog post. “We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.”

The move comes one month after Weed expressed his concern over the issue of follower fraud at Cannes Lions. At the festival, Weed said Unilever will no longer work with influencers who buy followers and encouraged the industry as a whole to do more to curb the issue.

“The key to improving the situation is three-fold: cleaning up the influencer ecosystem by removing misleading engagement; making brands and influencers more aware of the use of dishonest practices; and improving transparency from social platforms to help brands measure impact,” Weed said at the time.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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Google links with auto giants for new in-car system (coming 2021)

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Google links with auto giants for new in-car system (coming 2021)

Google has struck a deal with the Renault Nissan Mitsubishi Alliance, the world’s largest maker of cars, to be able to use Google Maps, Google Assistant and the Android OS in its vehicles.

The deal, with Google’s parent company Alphabet, will debut starting in 2021. The move will rival Apple ‘s existing Apple CarPlay

However, it also provides valuable customer data, so many auto companies are hesitant to take advantage of Google’s Android Auto.

The post Google links with auto giants for new in-car system (coming 2021) appeared first on Netimperative – latest digital marketing news.

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notonthehighstreet boosts ROI 40% With GOA Marketing

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notonthehighstreet boosts ROI 40% With GOA Marketing

Notonthehighstreet worked with GOA Marketing amidst in-housing paid search to leverage the power of automation, transparency, and performance optimisation. This case study looks at how the curated online marketplace got a 140% increase on return on investment.

GOA Marketing and notonthehighstreet have cemented their partnership after proving the platform was capable of consistently improving ROI.

The post notonthehighstreet boosts ROI 40% With GOA Marketing appeared first on Netimperative – latest digital marketing news.

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