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Papa John’s founder apologizes for saying N-word during call with creative agency

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Papa John’s founder John Schnatter has found himself in hot water once again: the company’s former chief executive apologized on Wednesday for using the N-word during a conference call in May.

According to Forbes, Schnatter – who stepped down from his role as chief executive late last year but still remains chairman of the board – said the word during a call that was arranged between Papa John’s executives and Laundry Service, which was named the pizza chain’s creative agency in October.

Forbes says the calls was set up to help Schnatter “prevent future public-relations snafus” after he received backlash last year for criticizing the NFL’s handling of national anthem protests by players, stating that the league’s “poor leadership” hurt sales at the chain. He was replaced a month later by Steve Ritchie, who stepped into the role after serving as chief operating officer.

When asked during the call with Laundry Service how he would distance himself from racist groups online, Forbes says Schnatter “responded by downplaying the significance of his NFL statement” and said that KFC’s Colonel Sanders “called blacks n—–s” without facing public backlash.

In a statement issued by Papa John's, Schnatter said: “News reports attributing the use of inappropriate and hurtful language to me during a media training session regarding race are true. Regardless of the context, I apologize. Simply stated, racism has no place in our society.”

Forbes reports that Laundry Service and Papa John's are no longer working together due to the incident. Wasserman, Laundry Service’s parent company, told The Drum it has “no comment” on the matter.

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Ask the SMXpert — Page speed, site migrations and crawling

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The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle.

Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session featuring Melody Petulla and Brian Ussery.

Session overview

Technical SEO has always been a critical component of search marketing; it is one of the foundations of ranking success.

In this session, our experts dove into tactics for optimizing crawl budget, fine-tuning page speed and how to execute on large-scale error-free site migrations. They covered:

  • An in-depth understanding of the factors that impact what, when and how much of your site content search engines will crawl.
  • Tips and tricks on how best to maximize your site’s “crawl budget” to ensure your most important content remains forever accessible.

Melody Petulla, Merkle

Question: Do you recommend 301 redirecting image URLs when changing domains?

Want to learn more? Our ever-growing library of SMXpert articles offers an in-depth look at tips, tactics and strategies from our SMXperts. Check it out!

[Read the full article on Search Engine Land.]

The post Ask the SMXpert — Page speed, site migrations and crawling appeared first on Marketing Land.

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Marketing

How to choose the best content format for link building

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One of my previous posts talked about how different elements can affect the success of your link-building campaign; I only touched on the subject of content formatting. So today, I want to go into more detail on the common types of content formats used in link building and look at the pros and cons of each one.

There are more formats than I’ll cover here, but these are the formats we use, that cover the most executions and that we have comparison data on.

The above shows that on average, an interactive format (orange) gets more coverage and links than the other forms. This is interesting and of course will be different for all agencies and teams, but this is what our own data shows us.

In this article, I’m going to talk about the top four formats:

  • Interactive.
  • Statics.
  • GIF.
  • Long-form content.

Let’s dive into each one.

[Read the full article on Search Engine Land.]

The post How to choose the best content format for link building appeared first on Marketing Land.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more appeared first on Marketing Land.

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