Connect with us

Marketing

Azuqua onboards SaaS giants Adobe, Zendesk for software integration

Published

on

Software automation and integration company Azuqua has announced a raft of large SaaS (software-as-a-service) companies joining its Connect Partner Program, which aims to cut down the need for internal development time and tactical acquisitions when customer demands change.

Adobe, Zendesk, Allocadia, and Workfront are some of those high profile outfits now employing the service, among 15 additional companies who have not been named by the Seattle-based group.

Azuqua’s CEO Todd Owens is confident the model could change the way that cloud software is developed and delivered.

“For SaaS vendors, owning the integrated customer experience is a business imperative, but this process can be costly and complex and typically comes down to difficult build vs. buy decisions for businesses,” said Owens.

“Our new partner programme eliminates these barriers and introduces a new consideration into the buy vs. build paradigm, allowing SaaS vendors to better focus their resources, scale integration quickly, accelerate their sales cycles, and expand a solution portfolio across applications."

Software companies could, therefore, forego the resource-intensive task of churning out code, instead housing a library of connected features within a company such as Azuqua, which offers app-based integration to products and services including Adobe, Hubspot, Marketo, Salesforce, and Slack. This allows companies to set up and run custom features at a fraction of the cost of running in-house, and as reported by GeekWire, an approach that could have rendered Salesforce’s $6.5bn acquisition of MuleSoft this year “unnecessary”.

“We believe that great customer relationships drive successful businesses,” said Billy Robins, director of technology alliances at Zendesk; “Our partnership with Azuqua empowers a range of organisations to seamlessly integrate Zendesk and their customer service conversations with the rest of their critical SaaS applications, enabling them to work more intelligently and effectively; and always with the customer in mind.”

All copyrights for this article are reserved to their respective authors.

Continue Reading
Advertisement
Comments

Marketing

YouTube gives more creators option to monetize channels

Published

on

YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold it set in June.

Why the change? Previously called Sponsorships, YouTube’s Channel Membership program allows creators to offer $4.99-per-month subscriptions to their channels, giving paid subscribers access to account badges, emojis, members-only posts in the Community tab and exclusive content from creators. The update gives more creators who are trying to grow a loyal fan base on YouTube the opportunity to monetize their channel beyond ads.

Why you should care. The Channel Memberships offer creators a way to monetize their content beyond YouTube ads. One success story, According to YouTube, is Wintergatan, a Swedish instrumental band and designers of the Marble Machine musical instrument. The band reportedly increased revenue more than 50 percent using Channel Memberships. The creators behind the channel, which currently has more than 1 million subscribers, are also using Channel Memberships to provide perks like early access to tickets for concert tours or free tickets to long-term members.

PR Play, a channel with nearly 150,000 subscribers, is using Channel Memberships to offer premium content like driving lessons, and Tristar Gym is offering exclusive Brazilian jiu-jitsu instruction videos.

The post YouTube gives more creators option to monetize channels appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Marketing

Sharpen your digital marketing skills with an SMX East workshop

Published

on

Passion drives you to become a more accomplished marketer, grow your career and go the extra mile. You’re the reason we created the SMX® East workshop series.

Join us for a training experience loaded with actionable SEO, SEM and social media advertising tactics. We’re hosting four in-depth workshops Tuesday, October 23. Choose from:

SMX workshops offer a unique opportunity for hands-on training with the experts you trust. You’re guaranteed to walk away with amazing insights that could transform your campaign, your company or your career.

Rave reviews for SMX

“I come every year. Always learn new things & make connections. Thank you!”– Miriam Bakker, The Keyword Agency

“Great opportunity to cross train our team and share knowledge with industry peers.” – Jennifer Barry, DragonSearch

Check out more of what our attendees have to say.

Book now and save!

Bundle your choice of workshop with an All Access pass for the maximum SMX experience and value. Register by October 22 and save $250 off on-site rates… you’ll get one full-day workshop plus 35+ sessions, 40+ experts, exclusive networking and top-shelf amenities.

Only interested in the workshop? Book now and save $100 off on-site rates. Your full-day search marketing workshop includes breakfast, lunch, snacks, networking breaks and more.

See you in New York City!

P.S. New to the search community? The Search Marketing Boot Camp was made for you, with foundational sessions including:

  • Keyword Research & Copywriting For Search Success.
  • Link Building Fundamentals.
  • Paid Search Fundamentals.
  • Search Engine Friendly Web Design.

Learn more about the Search Marketing Boot Camp and register today for only $599!

The post Sharpen your digital marketing skills with an SMX East workshop appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Marketing

The EU’s Competition Commissioner is investigating Amazon

Published

on

Margrethe Vestager, the European Union’s competition commissioner, said on Wednesday that the oversight agency is looking into Amazon’s business practices.

Why? While acknowledging that hosting third-party merchants provided a benefit for smaller businesses and collecting data had legitimate uses such as improving customer service, she also noted that access to third-party data may give Amazon an unwarranted competitive edge. The effort is a preliminary investigation, not yet having reached the stage of a formal inquiry.

It’s about data. Speaking during a press conference regarding the Luxembourg McDonald’s State Aid case, Vestager responded to a reporter’s question about whether the commission was looking into antitrust concerns raised about Amazon’s use of data collected from merchants hosted on Amazon’s merchant platform.

“The question here is about the data, because if you as Amazon get the data from the smaller merchants that you host — which can be of course completely legitimate because you can improve your service to these smaller merchants — well, do you then also use this data to do your own calculations? What is the new big thing, what is it that people want, what kind of offers do they like to receive, what makes them buy things.”

She said the oversight agency has sent a number of questionnaires to third-party merchants that sell through Amazon to gather more information about the company’s practices.

What it means for Amazon. The inquiry comes at a crucial time as revenue from third-party selling services comprised nearly 20 percent of Amazon’s revenue in the second quarter of 2018. The company this week also launched a new “Storefronts” initiative dedicated exclusively to servicing 20,000 US small and medium-sized businesses featuring more than 1 million products.

While the EU inquiry is limited to the European Union at this point, the company has come under increasing criticism recently, having recently been called out by president Trump as being in a “very antitrust situation.”

The EU also has a history of levying huge fines against US tech giants. The most recent, in July of this year, was a $5 billion antitrust penalty against Google over Google Play and its role in the Android ecosystem.

The EU previously slapped Google with $2.7B antitrust fine for favoring its own content in search results.

The post The EU’s Competition Commissioner is investigating Amazon appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Trending

Copyright © 2017 Marketing Industry News