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How Technology And Storytelling Create Growth-Driven Digital Marketing

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Storytelling is an art form that has existed since the dawn of human history; it has survived every influx of technical evolution. Throughout time, new technologies have ever posed a threat to storytelling but rather augment its capabilities to capacitate creatives and intellectuals to explore and innovate. Today’s creative marketing agencies live in a renaissance …

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Data Protection Magazine: Millennials are different, or so they say

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Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the business generalist with their task of data protection compliance. It aims to shed a light on the key issues.

In the first edition of the magazine, editor, Michael Baxter looks at whether millennials really do have a different attitude to data protection. Here is a snippet of the article titled ‘Millennials are different, or so they say’:

“The generation born in the decade or two before the end of the last century, or so we keep hearing, have a different way of thinking.

Take their attitude towards personal data. A study by the USC Annenberg Center for Digital Future and Bovitz Inc found that 56% of the millennial generation would be willing to share their location with a nearby company in return for a relevant coupon or promotional deal. By contrast, only 42% of users of 35 years and older agreed they would share their location.

Jeffrey I. Cole, the director of the USC Annenberg Center for the Digital Future said:
“Millennials recognise that giving up some of their privacy online can provide benefits to them. This demonstrates a major shift in online behaviour.”

But is it really like that? The millennial generation and their youngers, generation Z, are what they call digital natives – they are digitally savvy.”

To view the whole article and the rest of the magazine, visit the Data Protection World Forum website.
By Laura Edwards, editor, GDPR.Report

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Key takeaways from Mark Zuckerberg’s European Parliament inquisition

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Facebook chief executive Mark Zuckerberg continued his atonement tour yesterday (May 22) with its latest stop-off at the European Parliament where he faced (at times heated) questions from members of the Brussels-based assembly. The Drum highlights pertinent talking points for media observers.

Under continued public scrutiny given the revelations over foreign interference in elections, fake news, and the Cambridge Analytica scandal, Facebook chief executive Mark Zuckerberg, faced his interrogators in the European Parliament yesterday (May 22).

Zuckerberg remains resilient under (sometimes) terse questioning from MEPs

Today's pre-cooked format was inappropriate & ensured #Zuckerberg could avoid our questions. I trust that written answers from Facebook will be forthcoming. If these are not accurately answered in detail, the EU competition authorities must be activated & legislation sharpened.

— Guy Verhofstadt (@guyverhofstadt) May 22, 2018

Some had hoped the extent of the upcoming General Data Protection Regulations (GDPR) in the European Union (EU) would be a harbinger of Zuckerberg receiving a more testing time than his earlier Congressional appearances in the US. Although ultimately, these hopes were not met. Critics, including the assorted elected representatives, argued that Zuckerberg’s testimony consisted of hackneyed stock answers that have formed his long and varied ‘mea culpa’ since the extent of the Cambridge Analytica hack first emerged in March. This included the regurgitation of recent measures including limiting access to Facebook user data to third parties. “Let me be clear, keeping people safe, will always be more important than maximizing profits,” Zuckerberg told attendees. Despite some tense moments, Zuckerberg emerged largely unscathed, with the Silicon Valley titan resorting to some familiar tactics under questioning from Members of the European Parliament (MEP), with Facebook now set to return answers in writing. Among the ongoing concerns include queries over the separation over Facebook’s different services, such as Instagram and WhatsApp, plus “shadow profiles”, with Zuckerberg promising to provide written responses in the coming days. Although this response was not met with universal acceptance (see Tweet above). “Will you allow users to escape targeted advertising?” pressed one MEP. “I asked you six ‘yes or no’ questions and I got not a single answer, and of course, you well asked for this format for a reason.”

Some politicians claim they are feeling the pain almost as much as publishers over Facebook’s algorithm update

My message to Mark Zuckerberg today: Stop telling us Facebook is a “platform for all ideas”. The evidence shows your algorithms censor conservative opinions. pic.twitter.com/HWLabaDcP9 — Nigel Farage (@Nigel_Farage) May 22, 2018

Some MEPs went on to highlight the differing social attitudes towards freedom of expression between the US and EU, but it was UK MEP and arch Brexit-er Nigel Farage who stole the show in this line of questioning, quizzing Zuckerberg on Facebook’s status as a “politically neutral platform”.

He specifically honed in on Facebook’s algorithm change dating back to January 2018, which demoted posts by businesses, brands and media outlets. The one-time UKiP leader and vocal Donald Trump supporter then went on to allege that the changes were politically motivated in the wake of the success of both electoral campaigns in 2016.

“What is absolutely true is that since January of this year you changed your modus operandi, you changed your algorithms and it has led directly to a very substantial drop in views and engagements for this that have got right of center political opinions,” he said.

Zuckerberg denied such allegations adding that Facebook remained unbiased and that it was a “platform for all ideas” adding that the algorithm change was specifically engineered to help surface content from friends and family in its users’ Newsfeed. “We made a number of changes this year to make sure that we’re showing people’s friends and family and community content more than public content in general,” he added.

Questions remain over ‘shadow profiles’

#Zuckerberg avoiding @SyedKamall’s question ⬇️

He says #Facebook needs to collect non-users’ data for security. No answer on whether they can see what’s collected, delete it or if it’s used commercially.

Who needs Interpol when you have Zuckerberg?#ZuckerbergHearing pic.twitter.com/hUfAQGA03Z

— Conservative MEPs (@ConMEPs) May 22, 2018

Some MEPs pressed Zuckerberg on “shadow profiles” whereby the social network is able to track users around the internet even if they are not a registered user on the social network with UK representative Syed Kamall asking Zuckerberg how non-users can stop the social network collecting their data.

“What do you do with this data, do you commercialize it? And if you do that is it morally acceptable?” he asked.

Zuckerberg responded by reminding attendees of its “clear history feature” but did confirm that such tracking was an activity it engaged in, albeit this was motivated by the need to protect the data of its registered users.

“It’s very important that we don’t have people who aren’t Facebook users coming to our service and trying to scrape the public data that’s available,” he said.

“So one of the ways that we do that is that with people who use our service even if they’re not signed in we need to understand how they are using the service to prevent bad activity.”

However, this response was likewise not met with some frustration with some alleging that he attempted to avoid such direct questions (see Tweet above).

Facebook is reminding politicians of its EU investment amid growing speculation of antitrust action

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The growing public scrutiny of Facebook, as well as its ‘duopoly’ stablemate Google, comes amid growing speculation that the pair will be subject to more antitrust action, with some asserting that the upcoming GDPR laws were motivated by EU politicians seeking to disrupt their market dominance.

However, in his prepared remarks, Zuckerberg was keen to underline the extent of Facebook’s investment in the EU, including how its platform helps bring voters to the polling booths that may otherwise have abstained from the electoral process.

“I am determined to keep building tools that keep bringing people together in meaningful new ways while we work to address our safety and security challenges as well,” said Zuckerberg.

He then went on to reiterate the extent the job creation Facebook has generated across the EU’s member states, with the social network on course to employ a workforce of 10,000 in 12 European cities by the close of the year.

Zuckerberg later went on to underline how the UK housed Facebook’s biggest engineering team outside of the US, the extent of its artificial intelligence research in France, the data centers it houses in Ireland, Sweden, as well as a third offering planned for Denmark due to open in 2020.

“We will continue to invest in Europe in the years ahead, we’ve committed to providing 1 million people in small businesses with digital skills training by 2020,” he added.

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Bloomberg wins big at The Drum Online Media Awards 2018

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Bloomberg has scooped the Grand Prix at The Drum Online Media Awards 2018, for it's work on TicToc. It's also won the Editorial Innovation of the Year and Social Media Team of the Year categories. Bloomberg's TicToc is the first global news network built for Twitter. It provides 24/7 coverage of breaking news, live events and top and trending general news.

Judge and editor-in-chief, HuffPost UK, Polly Curtis said: "TicToc is a beautifully simple idea that allows Bloomberg to be at the heart of the conversation, in a distinctively Bloomberg way. The design shouts Bloomberg, which telling the audience it’s doing something different. The use of Twitter is novel and appropriate. Exciting to see that there is still innovation on platforms we think we all know."

OMA 2018 TicToc

The team behind TicToc are: Catherine Taibi, head of social and audience development, New York; Claire Obusan, regional lead for New York; Owen Franks, regional lead for Hong Kong; Maggie Day, regional lead for London; Alex Gittleson, senior producer for weekends, New York; David Meyers, executive producer for breaking news and live events, New York and Mindy Massucci, global head of content.

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Another big win of the night was BBC World Service English, scooping Outstanding Digital Team of the Year. Digital editor, Anna Doble and her team put social video, animated audio and a raft of new podcasts at the heart of the BBC World Service English digital mission when creating the bold and ambitious strategy.

Sponsor of the category and member of the judging panel, Bill Hagerty, co-chairman of the British Journalism Review said: "Good innovative ideas saw the site repositioned to attract a totally new demographic, targeting young females and widening its audience all within a year. The judges especially praised The Assassination, a stunning investigation into the murder of Pakistan’s former Prime Minister Benazir Bhutto."

Video of BBC World Service English | Digital video

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CNN's 'People for sale' won the Breaking News Story of the Year award. In November 2017, CNN.com published an exclusive multiplatform report exposing slave auctions in Libya for the first time. Journalists Nima Elbagir, Raja Razek, Alex Platt and Bryony Jones uncovered never-before-seen footage of an auction in Libya where people were being sold for as little as $400 each.

Judge and Channel 4 News editor, Ben De Pear said: “'People for sale' was one of the most shocking and extraordinary stories of the century; slavery in the digital age, recorded by cameras and exposed by the brave reporting of CNN.

"It had a massive impact across the world and revealed a dark and cruel world of misery corruption and cruelty. It is the worthy recipient of this award.”

CNN OMA 2018

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Other winners include: The Details' Steven McCaffery for Editor of the Year, Al Jazeera English for Video Team of the Year, The Times for Best Commentary/Blogging, Guardian News and Media for National News Site of the Year and Vice UK for Content Creator of the Year.

The award ceremony took place on Tuesday 22 May 2018 at the Marriott Grosvenor Square Hotel, London. For a full list of the winners, please click here.

The awards will be back for 2019, register your interest now.

Partners of the event are: British Journalism Review, Parse.ly and the Press Association.

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