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Facebook’s first transparency report shows majority of offending content removed before being reported

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Facebook has released its first-ever transparency report, outlining the amount of content it has identified as breaking Community Standard rules between October 2017 and March 2018. According to the data, Facebook took action against a majority of the offensive content before it was reported by users.

The report is part of its Community Standards initiative first announced in April. Violation criteria has been separated into six categories: graphic violence, nudity and sexual activity, terrorist propaganda from ISIS, al-Qaeda and affiliates, hate speech, spam and fake accounts.

Facebook says it uses a combination of machine learning automation and employees to identify content that violates its Community Standards guidelines. The company has said repeatedly that it plans to have at least 10,000 safety and security professionals on staff by the end of 2018 to work on this initiative.

Facebook’s transparency report breaks down the number of content violations it took action against per each category between Q4 2017 and Q1 2018 and the amount of content identified before users reported it. It also lists the frequency of content violations within the graphic violence and nudity and sexual activity categories, as well as the frequency of fake accounts. Here’s an overview of the data:

How many pieces of content or accounts did Facebook take action against?

  • Graphic violence — Q4 2017: 1.2 million | Q1 2018: 3.4 million
  • Nudity and sexual activity — Q4 2017: 21 million | Q1 2018: 21 million
  • Terrorist propaganda from ISIS, al-Qaeda and affiliates — Q4 2017: 1.1 million | Q1 2018: 1.9 million
  • Hate speech — Q4 2017: 1.6 million | Q1 2018: 2.5 million
  • Spam — Q4 2017: 727 million | Q1 2018: 837 million
  • Fake accounts — Q4 2017: 694 million | Q1 2018: 583 million

Amount identified before users reported content or accounts

  • Graphic violence — Q4 2017: 72% | Q1 2018: 86%
  • Nudity and sexual activity — Q4 2017: 94% | Q1 2018: 96%
  • Terrorist propaganda from ISIS, al-Qaeda and affiliates — Q4 2017: 97% | Q1 2018: 99.5%
  • Hate speech — Q4 2017: 24% | Q1 2018: 38%
  • Spam — Q4 2017: 100% | Q1 2018: 100%
  • Fake accounts — Q4 2017: 98.5% | Q1 2018: 99.1%

Prevalence of content in violation of Facebook’s Community Standards

  • Graphic violence — Q4 2017: 0.16% to 0.19% | Q1 2018: 0.22% to 0.27%
  • Nudity and sexual activity — Q4 2017: 0.06% to 0.08% | Q1 2018: 0.07% to 0.09%
  • Terrorist propaganda from ISIS, al-Qaeda and affiliates — Data unavailable
  • Hate speech — Data unavailable
  • Spam — Data unavailable
  • Fake accounts — Facebook estimates that fake accounts represented approximately 3 to 4 percent of monthly active users (MAU) on Facebook during Q1 2018 and Q4 2017.

In all categories except one — hate speech — Facebook took action against most of the offending content before it was reported by users. For hate speech, there was a noticeable difference in the percentage of content Facebook proactively removed. More than 90 percent of the content was removed without being reported in nearly all categories except hate speech. For both quarters, less than 40 percent (38 percent in Q1 2018 and 24 percent in Q4 2017) of content identified as hate speech had action taken against it before it was reported. This means well over half of the hate speech violations identified on the platform had to be reported by a user versus Facebook identifying them through their own systems.

Facebook does note early in the report that it is still refining its internal methodologies for measuring its efforts and expects the numbers to become more precise over time.

The post Facebook’s first transparency report shows majority of offending content removed before being reported appeared first on Marketing Land.

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Manchester United unveils official global mobile app

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Manchester United has unveiled an official mobile app powered by its digital transformation partner, HCL.

The new app features exclusive content, including the United Now feed – which collates the latest news, polls, stats, videos and blogs about the club– and a live matchday experience, including line ups, up-to-the-second match updates, live blogging, player stats and score updates from rivals.

The app will also provide exclusive content and behind-the-scenes player access.

Manchester United’s group managing director, Richard Arnold said: “This app will allow our 659 million Manchester United followers to easily connect to the club they love, wherever they are in the world. Fans will now have the opportunity to follow all Manchester United matches through the app with up-to-the-second notifications and updates.

"The app was created by a dedicated project team from HCL Technologies and Manchester United, ensuring a truly collaborative approach to the project. The team not only built the new app and website, but also created an advanced underlying platform that will give the club the ability to adapt as new technologies emerge.”

HCL Technologies’ corporate vice president, Ashish Gupta said: “Our partnership with Manchester United has been one of continuous co-innovation. HCL’s digital experience platform has driven significant business transformation combining digital product strategy and technology innovation to deliver a compelling user experience. The Manchester United official app has received excellent reviews from a worldwide fan base with downloads in over 210 markets."

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The Drum presents: Tom Ollerton talks to Rachel Falconer, head of Goldsmiths Digital Studios

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Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this latest installment, Rachel Falconer, head of Goldsmiths Digital Studios offers her thoughts on the impact blockchain will have on the marketing industry.

Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.

Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

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Sony Pictures Network unveils a digital campaign for the 18th Asian Games

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Sony Pictures Networks (SPN) India has unveiled the #KoiKasarNahi (No stone will be left unturned) campaign for the 18th Asian Games to be held in Indonesia.

As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite . Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will have message of support that will be passed on to the participating Indian athletes.

To feature on the virtual Fan Flame, fans will need to use hashtag #KoiKasaNahi on social media platforms. SPN will broadcast live more than 300+ hours of the Asian Games in both Hindi and English.

It will also have a live studio show with panelists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

Rajesh Kaul, president, Sports and Distribution Business, Sony Pictures Networks India said: “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn't get bigger than the 18th Asian Games.

"As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

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