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Delete Facebook” searches increase 423% in UK

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Delete Facebook” searches increase 423% in UK

As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?

Data from Hitwise, the UK’s largest online behavioural insights provider monitoring 3 million internet users across the country, reveals search variations for “delete Facebook” have increased 423%.

Since Sunday 18th March the Hitwise data has shown:

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Workshop to examine future of marketing and advertising in a GDPR world.

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An expert on marketing and data privacy will be the trainer in a forthcoming workshop, to be held on 12th September in Central London, looking at the likely impact of GDPR on the future of advertising and marketing.

Hellen Beveridge, a data protection and privacy expert, and a multi-disciplinary marketing professional with over 25 years of experience across a broad range of industries, will be taking the workshop.

It’s not just GDPR. Privacy and Electronic Communications Regulation (PECR), and the imminent ePrivacy Regulation, all have major implications for marketing and advertising.

Hellen, who is currently the Privacy Lead at Data Oversight, where she helps organisations understand and implement data protection strategies, will be covering topics including:

An overview of the regulatory framework and privacy laws within the UK, EU, alongside a global perspective.

Customer trust and privacy, looking at how businesses should take the initiative.

Assessing your vulnerabilities from a risk management perspective.

How to ensure your data sources are compliant from a data capture and data purchase perspective.

Everything you need to know about consent and the compliant opt-in, opt-out process.

The interpretation of legitimate interest and impact upon direct marketing.

The rise of contextual advertising at the expense of personalised advertising.

Hellen is also the moderator for the marketing stream of GDPR Summit London and is an experienced expert speaker on data protection.

To book a place visit this page.
By Daniel Hunter, Fresh Business Thinking.

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83 percent of UK consumers unsure of fintech, according to wide-ranging survey

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Industry faces uphill PR battle to gain consumer trust19 October 2018, London, UK: More than eight out of ten people in Britain (83 percent) are ‘unsure’ of fintech, according to a survey of 2,000 UK consumers commissioned by TopLine Comms. Fintech companies leverage technology to offer financial services. Despite the fintech sector in the UK thriving, attracting more fintech investment than China and the US in H1 2018, the research shows UK consumers are still…

Source: RealWire

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Pinterest makes pins more shoppable with real-time pricing and upselling

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Pinterest makes pins more shoppable with real-time pricing and upselling

Social scrapbook platform Pinterest is announcing a raft of changes to make it easier for people to shop on its website and mobile app, including real-time pricing and recommendations.

Pinterest is making hundreds of millions of Pins shoppable with dynamic pricing and stock information. Users can see a shopping tag icon which will link directly to the product page on the retailer’s site, so you can buy in a few clicks.

The post Pinterest makes pins more shoppable with real-time pricing and upselling appeared first on Netimperative – latest digital marketing news.

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