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Delete Facebook” searches increase 423% in UK

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Delete Facebook” searches increase 423% in UK

As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?

Data from Hitwise, the UK’s largest online behavioural insights provider monitoring 3 million internet users across the country, reveals search variations for “delete Facebook” have increased 423%.

Since Sunday 18th March the Hitwise data has shown:

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Facebook investigates Crimson Hexagon over data policy concerns

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Facebook investigates Crimson Hexagon over data policy concerns

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

The social media firm said it had launched an immediate investigation after questions were raised about how Crimson Hexagon was using data collected from the site.

The firm, based in Boston, describes itself as offering “consumer insights” and claims to have collected more than a trillion public social media posts from sources including Facebook, Instagram, Twitter and Tumblr.

The post Facebook investigates Crimson Hexagon over data policy concerns appeared first on Netimperative – latest digital marketing news.

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5 Ways To Escalate Customer Satisfaction With Instagram Polls For Brands

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The happier your buyers are, the more likely they are to keep supporting you. Attracting new customers is always a goal but satisfying the needs of your current customers is even more important. There’s a 60-70% possibility of selling to an existing customer, compared with a 5-20% chance of selling to a new one. How …

The post 5 Ways To Escalate Customer Satisfaction With Instagram Polls For Brands appeared first on Digital Agency Network.

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60% of marketers not confident in budget allocation

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60% of marketers not confident in budget allocation

3 in 5 marketers (60%) are not very confident in their team’s ability to effectively allocate marketing budget, and only change it once a year, according to new research.

The study, from Visual IQ, a Nielsen Company, looks at how B2C marketing decision-makers are managing budgets.

The report has highlighted a number of issues in marketer’s confidence over how to allocate, measure and adjust budgets.

The post 60% of marketers not confident in budget allocation appeared first on Netimperative – latest digital marketing news.

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