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Apple buys ‘Netflix for magazines’ platform Texture

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Apple buys ‘Netflix for magazines’ platform Texture

Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.

Called the “Netflix of magazines”, Texture offers US-based users unlimited access to more than 200 titles for a monthly fee of $9.99 (£7.

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Cannes Lions highlights: The Power of Big Tech Platforms

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Cannes Lions highlights: The Power of Big Tech Platforms

Do tech giants support open societies or are they a threat to them? Zanny Minton Beddoes, Editor-in-Chief of The Economist, chaired a big debate on the subject at this year’s Cannes Lions.

A distinguished panel will debate the following question:

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Right to reply: What Instagram’s IGTV means for consumers, brands and creators

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Right to reply: What Instagram’s IGTV means for consumers, brands and creators

Instagram’s new launching long form, vertical video platform IGTV is said to be “just like turning on the TV”. Neil Waller, co-founder of influencer marketing platform Whalar, looks at what does IGTV mean for brands, for content creators and for consumers themselves.

Right to reply: What Instagram’s IGTV means for consumers, brands and creators appeared first on Netimperative – latest digital marketing news.

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Cannes Lions winners: ‘Today at Apple’ wins experience award

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Cannes Lions winners: ‘Today at Apple’ wins experience award

Apple won the “Brand Experience and Activation” Grand Prix at Cannes Lions for the “Today at Apple” program at its retail stores.

Today at Apple” was launched in May 2017. While marketed as something new, effectively it was a rebranding and expansion of workshops and other events the company was already holding.

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