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Valentine’s Day: The most ‘loved’ brands on Facebook

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Valentine’s Day: The most ‘loved’ brands on Facebook

It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.

In the UK, Socialbakers found that the top 10 brands on Facebook (see below) with the most shared loved reactions are those that elicit emotion or humour, and fall within food, entertainment or beauty.

The post Valentine’s Day: The most ‘loved’ brands on Facebook appeared first on Netimperative – latest digital marketing news.

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How Can Blockchain Transform Digital Marketing?

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In the recent past, we have been reading about debates and scandals surrounding the increasing number of hacking, breaches and data leaks. This has made data and privacy a major concern, especially where money is involved, since people are increasingly safeguarding the information they share online. However, the solution to this dilemma is very simple …

The post How Can Blockchain Transform Digital Marketing? appeared first on Digital Agency Network.

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Social media stars investigated for not labelling commercial posts

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Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

The investigation will look at concerns social media stars are not properly declaring and labelling when they are paid to endorse products.

It is also worried followers may place trust in a product endorsed by a star and may think it is their own personal view.

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Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping”

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Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping”

The winter holiday season has already begun across the globe, with 48% of shoppers admitting that they have already started buying presents for the holidays.

The survey, from Rakuten Marketing was commissioned among more than 6,000 consumers in eight markets across America, Europe and APAC.

The survey found the fashion industry can expect a bumper second half to 2018, both in the UK and at a global level.

The post Xmas in August: 48% of global shoppers “have already started their 2018 gift shopping” appeared first on Netimperative – latest digital marketing news.

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