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Olly Whitman takes on creative director role at Synergy Creative

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Olly Whitman joins Synergy Creative's expanding team as creative director, tasked with leading and growing the agency's creative studio, as well as overseeing the agency’s creative output across its existing client base, including brands like Argos, Lidl, Vodafone, Odeon Cinemas Group and Simplyhealth.

Whitman has over 15 years' experience working across a diverse range of clients and agencies, joining Synergy from Six where he was design director and creative lead on the agency’s branding projects for blue chip clients. He brings a mix of concept generation, art direction and team management skills to the business, and will be looking to grow the creative team headcount and skillset further.

“A week in and I’ve been really impressed by the people, culture and creativity at Synergy," shared Whitman. "With everything from global rebrands and virtual reality experiences to change programmes and business transformation, the creative opportunity here is massive. I’m really looking forward to getting stuck in.”

Whitman’s appointment means Synergy’s co-founder and previous creative director, Giles Hicks, now takes on a new role as executive creative director, focusing on new business growth and fulfilling the increasing demand for Synergy’s creativity and innovation programmes.

He commented: “The past 12 months have been great for us at Synergy, we’ve added some fantastic new brands to our books and as our capability grows we need a creative director to inspire the team to continued excellent creative work. We’ve found that in Olly and we’re delighted he’s joined the team.”

Whitman takes his place on Synergy’s management team alongside the recently promoted Chris Giddings and Rhiannon Stroud. The trio sit alongside client services director Emma Holland and co-founders Gemma McGrattan, Nicky Clark and Giles Hicks to help guide and shape the future of the agency.

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Manchester United unveils official global mobile app

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Manchester United has unveiled an official mobile app powered by its digital transformation partner, HCL.

The new app features exclusive content, including the United Now feed – which collates the latest news, polls, stats, videos and blogs about the club– and a live matchday experience, including line ups, up-to-the-second match updates, live blogging, player stats and score updates from rivals.

The app will also provide exclusive content and behind-the-scenes player access.

Manchester United’s group managing director, Richard Arnold said: “This app will allow our 659 million Manchester United followers to easily connect to the club they love, wherever they are in the world. Fans will now have the opportunity to follow all Manchester United matches through the app with up-to-the-second notifications and updates.

"The app was created by a dedicated project team from HCL Technologies and Manchester United, ensuring a truly collaborative approach to the project. The team not only built the new app and website, but also created an advanced underlying platform that will give the club the ability to adapt as new technologies emerge.”

HCL Technologies’ corporate vice president, Ashish Gupta said: “Our partnership with Manchester United has been one of continuous co-innovation. HCL’s digital experience platform has driven significant business transformation combining digital product strategy and technology innovation to deliver a compelling user experience. The Manchester United official app has received excellent reviews from a worldwide fan base with downloads in over 210 markets."

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The Drum presents: Tom Ollerton talks to Rachel Falconer, head of Goldsmiths Digital Studios

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Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social. In this latest installment, Rachel Falconer, head of Goldsmiths Digital Studios offers her thoughts on the impact blockchain will have on the marketing industry.

Each episode of The Shiny New Object Podcast will be distributed in partnership with The Drum and can be followed by subscribing through the Apple podcast app (which also currently features the SheSays Says series) here on the website or follow The Drum's SoundCloud page.

Tom Ollerton is a consultant in the field of creative artificial intelligence. He helps brands use the speed and scale of AI to make their content and media budgets work harder. Tom runs a monthly meetup called ‘I’ll Be Back’ that studies the intersection of creativity, ads and AI. Each week he interviews an influential marketer about their favourite new marketing technology.

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Sony Pictures Network unveils a digital campaign for the 18th Asian Games

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Sony Pictures Networks (SPN) India has unveiled the #KoiKasarNahi (No stone will be left unturned) campaign for the 18th Asian Games to be held in Indonesia.

As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite . Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will have message of support that will be passed on to the participating Indian athletes.

To feature on the virtual Fan Flame, fans will need to use hashtag #KoiKasaNahi on social media platforms. SPN will broadcast live more than 300+ hours of the Asian Games in both Hindi and English.

It will also have a live studio show with panelists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

Rajesh Kaul, president, Sports and Distribution Business, Sony Pictures Networks India said: “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn't get bigger than the 18th Asian Games.

"As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

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