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Olly Whitman takes on creative director role at Synergy Creative

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Olly Whitman joins Synergy Creative's expanding team as creative director, tasked with leading and growing the agency's creative studio, as well as overseeing the agency’s creative output across its existing client base, including brands like Argos, Lidl, Vodafone, Odeon Cinemas Group and Simplyhealth.

Whitman has over 15 years' experience working across a diverse range of clients and agencies, joining Synergy from Six where he was design director and creative lead on the agency’s branding projects for blue chip clients. He brings a mix of concept generation, art direction and team management skills to the business, and will be looking to grow the creative team headcount and skillset further.

“A week in and I’ve been really impressed by the people, culture and creativity at Synergy," shared Whitman. "With everything from global rebrands and virtual reality experiences to change programmes and business transformation, the creative opportunity here is massive. I’m really looking forward to getting stuck in.”

Whitman’s appointment means Synergy’s co-founder and previous creative director, Giles Hicks, now takes on a new role as executive creative director, focusing on new business growth and fulfilling the increasing demand for Synergy’s creativity and innovation programmes.

He commented: “The past 12 months have been great for us at Synergy, we’ve added some fantastic new brands to our books and as our capability grows we need a creative director to inspire the team to continued excellent creative work. We’ve found that in Olly and we’re delighted he’s joined the team.”

Whitman takes his place on Synergy’s management team alongside the recently promoted Chris Giddings and Rhiannon Stroud. The trio sit alongside client services director Emma Holland and co-founders Gemma McGrattan, Nicky Clark and Giles Hicks to help guide and shape the future of the agency.

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Marketing Day: Blockchain myths, digital billboards & Belgian court fines Facebook

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

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Bold kids looking for adventure are featured in new campaign for Universal Parks & Resorts

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The kids featured in the new ‘Grow Bolder’ campaign for Universal Parks & Resorts are ready to take off the training wheels and go on adventures.

The national brand campaign for Universal Orlando Resort and Universal Studios Hollywood showcases Universal theme parks as destinations for kids who are ready to take the next step and up their vacation quotients.

Created in partnership between Universal Parks & Resorts and David&Goliath, the campaign features a cinematic, black and white spot featuring kids who are empowered and eager to stand on their own, speak for themselves and boldly take on the respective parks.

We see a young wizard in Harry Potter’s world ready to wave a wand, plus a kid who isn’t afraid to venture in with the dinosaurs of Jurassic Park, or wield a ray gun with Minions, go face to face with King Kong or save the planet with Transformers.

“This campaign captures the essence of what we offer our guests every day,” said Alice Norsworthy, executive vice president and chief marketing officer for Universal Parks & Resorts. “Our theme parks offer the kind of vacation experiences that allow families to vacation together and to grow together.”

Added David Angelo, founder and chairman of David&Goliath: “Now more than ever kids are growing up fast, and we wanted to be a part of that growth. But instead of telling kids ‘you don’t have to grow up,’ we let them speak for themselves. We see fearless kids boldly challenging themselves in the most cinematic way. And we show that what you experience at Universal Parks is more than a day of smiles, it’s a chance to truly grow in ways beyond what you imagined.”

Throughout the campaign, Universal Parks & Resorts and David&Goliath will introduce new initiatives and creative on all platforms from social to digital to ambient, all amplifying the brand’s ‘Grow Bolder’ message to kids and families around the world.

The spot airs during the last week of the Winter Olympics on NBC and its affiliates.

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Cristiano Ronaldo refuses to part with his suitcase in spot for American Tourister

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Real Madrid's Cristiano Ronaldo is starring in a spot for luggage brand American Tourister in which he causes quite a stir at an airport for refusing to separate from his suitcase.

Created by TBWA\Spain, which has been tapped by American Tourister to lead the brand's global campaign efforts this year, the spot encourages travelers to ‘Bring Back More’ from their trips. According to the agency, Ronaldo personifies this tagline since he “brings back more memories, experiences and memorabilia from every trip.”

Directed by Augusto de Fraga, the spot features Ronaldo strolling through an airport with a bright yellow bag. When an airline attendant asks him for his luggage at the check-in counter, he smiles and shakes his head before jumping onto the conveyer belt alongside his suitcase. He then proceeds to stay with his bag throughout his entire journey – even during the flight and all the way to the baggage carousel – as fans gawk and snap pictures.

Video of Cristiano Ronaldo – American Tourister TVC

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On social, American Tourister is asking fans to guess what’s in Ronaldo’s bag by posting a photo of their best guess along with the hashtags #BringBackMore and #AmericanTourister. Those who submit ideas will have the chance to win a trip to Russia for two or some of American Tourister’s products.

According to TBWA\Spain, the brand will be releasing different activations with the football legend in the upcoming months.

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