Connect with us

Marketing

Kardashian & Jenner sisters take Calvin Klein’s #MYCALVINS ad to top of Youtube’s January ad leaderboard

Published

on

Calvin Klein climbed to the top of YouTube’s January ad leaderboard with its “Our Family. #MYCALVINS” spot featuring Kim Kardashian, Kylie Jenner, Kendall Jenner, Khloe Kardashian and Kourtney Kardashian playing a game of “I never.”

The spot won the brand 15.4 million views, making it the most-watched ad on YouTube last month. Following Calvin Klein were ads from Nintendo and Special K breakfast cereal brand.

GEICO had two ads in the top 10, earning the insurance brand 8.5 million views total for the month.

Three of the top 10 ads were Super Bowl spots — Budweiser’s “Stand by You,” Michelob ULTRA’s ad featuring Chris Pratt, and Amazon’s “Alexa Loses Her Voice.” YouTube says it was the first time Michelob ULTRA has ranked on its monthly top 10 list of most-watched ads.

“The Wet Test,” What’s Up Mom’s branded spot with Pampers, squeezed in at No. 10 with 1.6 million views. While the spot ranked last, it was the third appearance on the ad leaderboard in the past five months for What’s Up Moms, a popular YouTube channel among parents.

YouTube’s top 10 ads in January

1. Calvin Klein: Our Family. #MYCALVINS (15.4M views)

2. Nintendo: First Look at Nintendo Labo (11.7MM views)

3. Special K: Fuel Your Resolution with Special K (6.8M views)

4. Budweiser: Stand by You | 2018 Super Bowl Ad (6.1M views)

5. GEICO: How to Draw a Masterpiece (4.4M views)

6. McDonald’s: Introducing the New $1 $2 $3 Dollar Menu (4.2M views)

7. GEICO: Washington Crossing the Delaware (4.1M views)

8. Michelob ULTRA: The Perfect Fit ft. Chris Pratt | 2018 Super Bowl ad (3.7M views)

9. Amazon Alexa: Alexa Loses Her Voice | 2018 Super Bowl ad (3.4M views)

10. What’s Up Moms with Pampers: The Wet Test (1.6M views)

YouTube says last month’s top 10 ads earned a total 61.6 million views during the month that amounted to 47.5 million minutes of watch time.

All copyrights for this article are reserved to Marketing Land

Continue Reading
Advertisement
Comments

Advertising

Facebook cracking down on ads with clickbait headlines, sensationalized language

Published

on

In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday, the company announced it was expanding its efforts in this area by further reducing distribution of — or disapproving — low quality ads.

Marketers using less than credible ad content will need to reconsider their strategy as their ads will continue to get less and less play — or be removed. Here’s a look at what’s changing.

Ads that withhold information. See the examples shown above. Any Facebook ads that include sensationalized or exaggerated headlines to generate a reaction, but fail to deliver the anticipated response on the landing page will also be demoted or disallowed.

Engagement bait ads. Another type of advertisement that will be penalized is any ad that withholds information to get people to click on a link to understand the full meaning of the post. Advertising headlines like “You won’t believe what happened next” or “You’ll be shocked when you see the results” are prime examples of this type of clickbait.

Ads with sensationalized language. Facebook says advertisers trying to promote ads with any of these attributes should expect to see lowered distribution in ad auctions. Ads flagged for low quality content may also be disapproved.

Why it matters to advertisers. Facebook says this heightened enforcement applies to all advertisers, but media, entertainment, political and issue ads may be impacted more as these are ad categories more likely to use such methods.Advertisers with multiple ads flagged for low quality content may see all of their campaigns impacted — meaning if Facebook identifies an advertiser habitually trying to post low quality ads, all of that advertiser’s campaigns may be penalized.

These latest updates are an extension of Facebook’s 2014 move to fight clickbait headlines. The company has since made improvements to cut back on the amount of spammy content in the News Feed.

The post Facebook cracking down on ads with clickbait headlines, sensationalized language appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Digital

Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires SendGrid

Published

on

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Online Marketing News From Around The Web:

The post Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires SendGrid appeared first on Marketing Land.

All copyrights for this article are reserved to their respective authors.

Continue Reading

Digital

Dow Jones Media Group announces first-ever print edition of MarketWatch

Published

on

MarketWatch, the Dow Jones Media Group's (DJMG) imprint for stock market and trading news, has launched its first-ever print issue.

The special annual issue, named Best New Ideas in Money, has been scheduled as a print supplement to the Wall Street Journal on October 29. In advance, MarketWatch has rolled out digital content all through October, focusing on a single theme each day.

These include college tuition, data privacy, retirement, pay cycles, and cryptocurrency. This series takes a look at the macro level, and the growing influence of US state governments.

Jeremy Olshan, Marketwatch's editor-in-chief, described print as a "special medium" to package a specialized discussion like money.

“[Marketwatch] is certainly a digital business and publication but we're very willing and excited to experiment with all kinds of outputs, including print," he said.

Almar Latour, publisher of DJMG added: "This new franchise shows the strength of MarketWatch not just as the pulse of financial markets but as a marketplace for ideas.”

This special edition coincides with a year full of experimentation from the DJMG titles. Earlier this year, the media group turned Barron's corporate lifestyle section, Penta, into its own standalone site living on print and online. Barron's main page has also gone through a top-down redesign, which launched in September.

Latour added: “Increased depth and sophistication of our coverage mixed with smarter, targeted distribution to an affluent and aspirational and thinking audience are driving forces for our growth."

All copyrights for this article are reserved to their respective authors.

Continue Reading

Trending

Copyright © 2017 Marketing Industry News