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Andrew Christou is out as chief creative officer at Publicis Seattle



Andrew Christou has departed as chief creative officer at Publicis Seattle.

According to Adweek, Christou was terminated after more than seven years at the agency, though, according to Publicis, in a statement, the move “was prompted by business evolution and not related to any prior personnel issue.”

Approximately three years ago, it was also reported that a claim against Christou was settled in mediation without going to court.

The spokesperson further told Adweek that: “In 2015, we handled a personnel dispute quickly and effectively. Publicis takes all personnel disputes seriously, and we have strong policies and procedures in place to protect all our people.”

Christou is credited for helming breakthrough work for T-Mobile that placed a premium on celebrities and athletes and leveraged the personality of the brand’s CEO, John Legere telling Fast Company in 2015 that, “John is not the king in the back, standing behind his soldiers. He’s the first one running with a sword into battle.”

Christou also led creative for American Girl, Eddie Bauer and more.

Aside from T-Mobile, Publicis Seattle counts Aflac, radio station KEXP and the Special Olympics as clients.

At the time of publication, The Drum was awaiting additional response from the agency and Publicis.

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Capgemini partners with HSBC World Rugby Sevens Series to 'augment' experience through data



The HSBC World Rugby Sevens Series has secured Capgemini as its global innovation partner, a sponsorship that will see the firm enrich broadcasts with in-depth data from the sport.

The male and female fixtures will be boosted by the tech expertise of Capgemini. It will operate with an emphasis on improving the fan experience.

This will see the group provide data and infographics to boost the tournament experience in stadiums, on television and social. Furthermore, it will produce a web series, fronted by a rugby expert, making use of the rich data on hand to delve into the tactics and performances.

Virginie Regis, vice president for group branding, marketing and digital director at Capgemini said that "spectators want to build a deeper connection with their teams" beyond "just watching a match in the stadium, on television or online".

Capgemini will move to "augment" the viewing experience with data and insights designed to create discourse and engagement around the fixtures.

Regis added: "This will enrich the viewing experience by sharing deeper perspectives on key attributes of the game, including strategy and tactics, as well as player and team performance."

In the back end of the rugby sevens operation, Capgemini will also work to bring its business and technology innovations to the fore to help build upon the competition's efforts. On the experiential side, the company will activate locally to create fan experiences across the globe, with an emphasis on tournament cities.

Paul Hermelin, chairman and chief executive of Capgemini Group, said: “Our sponsorship of the Sevens Series combines perfectly our heritage with our global reach, in an innovative and inclusive way. It is the next chapter in the story of Capgemini’s support for rugby.

"We are looking forward to enabling our clients to discover this new, fast moving format, and I know that many of Capgemini’s 200,000 strong team are excited about supporting and even playing Rugby Sevens in the months to come.”

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Creative Work of the Week: Stockholm pens an open invitation to ‘loves, haters and hesitators’



Another Monday, another Creative Work of the Week, which this time goes to our Scandinavian friends in Stockholm for their work promoting the city as one that’s open to all.

Visit Stockholm teamed up with Visit Sweden for the hero ad, which features a personification of the capital city reading an open letter to the world. In first person, the female voice declares: “I don’t know who you are, where you came from, who you voted for, what your family name implies… you’re welcome anyhow, just as you are.”

The voiceover, which is delivered over footage of both locals and visitors enjoying the city, makes the case for Stockholm's progressive values.

The campaign was created by the Swedish agency Volontaire.

Volontaire: Visit Sweden, Visit Stockholm 'The Open Letter'

Agency: Volontaire
Client: Visit Sweden, Visit Stockholm
Date: January 2018

The city of Stockholm, together with Visit Sweden, has published an open letter inviting lovers, haters and hesitators to come and experience the capital – a city unique in its approach to openness and accessibility.
Stockholm, the Swedish capital situated on 14 small islands, is famous for its closeness to nature, booming tech-scene, gender-fluid fashion, colorful LGBT community and the Nobel prize. The letter, delivered by narration over footage of both locals and vistors enjoying the city, makes the case for Stockholm's progressive values.

Lukas Lima, Art Director, Volontaire.
Elisabet Fischer, Copywriter, Volontaire.
Samuel Skwarski, PR/Creative, Volontaire.
Klaus Hahn, Account Director, Volontaire.
Lina Edenfelt Holst, Producer, Volontaire.

Tags: Sweden, digital, pr, advertising, creative work of the week, Ad of the Week

Video of Welcome to Stockholm – The Open City!

The Open Letter

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Cadbury pop-up to take knick-knacks as cash in reconstruction of latest ad



Cadbury is setting up a pop-up shop to sell its Dairy Milk chocolate – but instead of cash, all that’s required in return is some form of knick-knack or trinket.

The first ‘Glass and a Half’ store opens on Thursday for four days at 57 Greek Street, London, where 10,000 chocolate bars will be up for grabs. 'The Glass and a Half' shop has been designed to mimic the corner store layout featured in the brand's new ad campaign, which sees a young girl visiting a corner shop in need of a bar of Dairy Milk for her mum’s birthday.

With no money to hand she can only offer some small knickknacks as payment which the kindly shopkeeper duly accepts.

The pop-up will also feature Cadbury themed newspapers, household supplies and postcards.

The traveling store will decant for a similar run in Birmingham and Sheffield to give the rest of the country a glimpse of what a bartering based economy would look like.

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